Brand Manager

As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.

Primary Function

Brand Manager is responsible for the development, implement and execution of operational plans that optimizes sales, market share and revenue growth for a brand or set brands in short and long term. This role is an individual contributor, working together with another team member reporting to the hiring manager (team size 3 person).

Key Responsibilities:

• Achieve sales and earnings targets for brands and product under direct supervision

• Brand Planning: consolidated annual brand/species Marketing Plans to provide a reference document for budgeting, forecasting, and for strategic and tactical direction.

• Implement the marketing plans in alignment with Global and Regional strategies.

• Budgetary Management: Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources.

• Operate within Promotional Practices (GPP) process and outcomes.

• Work closely with the Sales and Technical team to provide appropriate support and training to ensure the optimal local implementation of the marketing plan

• Presenting commercial and technical information to internal and external audiences.

• Production & Sales Forecasting – working with Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet sales targets, whilst meeting inventory objectives, to manage capital costs.

• Manage brand and product pricing, exposure and price control.

• Build metrics to track success and identify gaps versus planned outcomes.

• Collect market intelligence and proactively develop initiatives to address local issues and ensure business results.

• Promote the Elanco brand internally and externally to build engagement.

• Build and maintain business relationships with key opinion leaders and strategic accounts

Minimum Requirements:

• Degree of Animal Health, Veterinary Science, Life Science or Business qualification. MBA or professional marketing qualification desirable.

• Min. 3 years of product marketing experience with focus on product/brand management in the animal health/feed additive sector. 2 years of sales experience can be considered.

• Empathy and passion for the veterinary animal health business

• Demonstrable passion for marketing

• Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development

• Strong analytical and presentation skills with attention to detail, commitment to excellence, and drive to achieve positive results.

• Strong business, analytical and presentation skills.

• Good communication, networking and interpersonal skills.

• Good written and verbal communication skills (including English—written and verbal).

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status