Creative Producer

As a Creative Producer at Loóna, your key responsibilities revolve around strategic development, creative direction, and team leadership. You will develop creative strategies aimed at acquiring new users while boosting engagement. Collaborating with the Marketing and Product teams is essential to translate marketing goals into visually appealing ad creatives. Additionally, you'll manage motion designers and freelancers to ensure timely delivery of high-quality assets.

To qualify for the Creative Producer role at Loóna, candidates should have at least 4 years of experience in a creative marketing role, preferably within mobile products in the wellness or lifestyle sectors. Proficiency in crafting ad campaigns across various platforms, such as Google Ads and Meta Ads, along with strong analytical skills to evaluate performance metrics, are essential. Strong project management skills and a self-driven mindset are also crucial.

At Loóna, the success of advertising campaigns is measured through a combination of performance metrics and user acquisition strategies. The Creative Producer will analyze ad performance data to identify opportunities for improvement and conduct market research to ensure our creatives remain competitive. Continuous optimization based on data insights helps elevate the overall creative output.

A Creative Producer at Loóna should be proficient with major ad platforms, including Google Ads, Meta Ads (Facebook and Instagram), and TikTok. Understanding the nuances of these platforms is crucial to developing effective ad campaigns that resonate with target audiences and drive user acquisition.

Loóna fosters a collaborative work environment where creativity and innovation thrive. As a Creative Producer, you will work remotely, allowing for flexibility while maintaining excellent communication and collaboration with cross-functional teams. We encourage a test-and-learn approach, promoting a culture of continuous improvement where your ideas and input are valued.

When developing creative strategies for ad campaigns, I begin with a thorough understanding of the target audience and their needs. I analyze past campaign performance, conduct market research, and stay updated on industry trends. Collaborating closely with marketing and product teams is vital to ensure our strategies align with broader business goals.

In my previous roles, I have managed teams of motion designers and freelancers by providing clear direction and fostering a collaborative environment. I believe in setting clear expectations and keeping open lines of communication, which helps teams meet deadlines and deliver high-quality creatives.

Certainly! I led a multi-platform campaign for a wellness product that focused on understanding user behaviors and creating relatable content. By leveraging analytics and optimizing our messaging based on feedback, we increased our conversion rates significantly, leading to a substantial user acquisition boost.

I stay updated on advertising trends through various channels such as industry publications, online marketing courses, and networking with fellow professionals. Attending webinars and conferences also provides insights into emerging trends and best practices that I can apply in my work.

To ensure quality in ad creatives, I advocate for a comprehensive review process. This includes collaborating with my team to gather input at different stages, using performance metrics for feedback, and fostering a test-and-learn culture to continuously refine our approach based on results.

I view creativity and performance metrics as complementary. I encourage innovative concepts while grounding them in data-driven decisions. By analyzing metrics, I can assess what resonates with the audience and apply insights to drive more engaging and effective campaigns.

I have developed and executed various user acquisition strategies that combine content marketing, social media outreach, and targeted ad campaigns. I focus on understanding user motivations and preferences, which helps tailor our messaging to drive conversions effectively.

Storytelling plays a crucial role in my ad creatives as it helps create an emotional connection with the audience. I ensure that each ad tells a compelling story that aligns with the brand's message and resonates with users, ultimately driving engagement and conversions.

To assess the effectiveness of advertising channels, I use a combination of performance analytics, A/B testing, and audience feedback. By comparing metrics across channels, I can determine which performs best and allocate resources accordingly.

As a Creative Producer, my motivation lies in the ability to create impactful narratives that connect people with products that enhance their lives. Knowing that my work contributes to user well-being, especially through an app like Loóna, inspires me to push the boundaries of creativity and innovation.