Lead / Principal Product Manager, Consumer

About Us:

Brightline is on a mission to build a bright future for every child, bringing extraordinary behavioral health care to children and families.

We’re in the middle of a behavioral health crisis that we can’t ignore—especially not when it comes to our children. 1 in every 5 children has a behavioral health condition, yet up to 80% still get little or no help. Far too many families face insurmountable barriers when their child really needs help, and parents are too often left feeling alone and without the support they need. We can do so much better. That’s why we’re here!

When you join Brightline, you’re joining a team that has an unstoppable drive to change the lives of families across the country. We’re a team of thoughtful problem-solvers, expert and kind clinicians, and experienced operators and technologists. Above all, we’re committed to helping each other succeed, learn, and grow—all while bringing care to families when, where, and how they need it.

No matter what you’re looking for in your next role, we’re pretty confident that you’ll #FindItAtBrightline.

About the Role: 

As a Lead / Principal Product Manager focused on consumer and member experience at Brightline, you’ll lead product strategy and development efforts to broaden and enhance our pediatric and adolescent mental health offerings for our members. You will be responsible for our end to end member experience, working closely with cross-functional partners to ensure a cohesive and engaging member experience from the moment a member interacts with Brightline through their experience accessing our platforms (desktop, mobile web, native mobile) and services (prevention, early intervention, and treatment). You will be accountable for and will meaningfully impact critical growth and member satisfaction metrics for the company, from acquisition through onboarding, retention, and re-engagement. And, you will have the opportunity to support the 0 to 1 development of net new offerings for our member base, with significant impact for our members and business.

In this highly visible and cross-functional role, you will be a part of Brightline’s Strategy & Product function and will work directly with a squad of design and engineering partners. You will also partner closely with our Strategy & BizOps, Marketing and Care Leadership teams, and company Leadership Team to ensure that our company and member offering strategy are closely aligned as we scale innovative mental health offerings for children and families.

Why You Are Excited About Us: 

• Own Member Engagement KPIs: Own and improve critical growth and member engagement KPIs, driving alignment with BizOps and Finance teams and leading reporting on learnings and progress against goals.

• Lead Consumer Roadmap: Prioritize and communicate the consumer / member offering roadmap, collaborating closely with other product leaders and cross-functional partners to ensure alignment with client and provider-facing roadmaps.

• Lead Exceptional Product Development: Working with a squad of designers and engineers, steer new products from ideation through QA to launch and post-launch monitoring/iteration, with relentless focus on execution and quality. Leverage strong program management skills to effectively coordinate cross-functional teams, manage project timelines, and ensure successful delivery of complex initiatives on time. 

• Drive Performance Tracking and Testing: Establish KPIs and metrics to measure product performance, track progress against goals, and identify areas for improvement through every phase of product development. Serve as a champion for hypothesis and data-driven testing, experimentation, and user research across the product team. 

• Foster Innovation: Work hand in hand with Strategy, Design, Research, Content, Marketing, and Care Team functions to identify and build new offerings that enhance value to Brightline members and drive business impact. Synthesize key quantitative, qualitative, and strategic insights to inform product investments in new offerings. 

• Master the Landscape: Stay abreast of market trends, competitive landscape, and member needs within the pediatric and adolescent mental health space, providing insights to inform product decisions. Spend time using and drawing insight from other relevant consumer offerings across the healthcare landscape.

Why We Are Excited About You:

• You have a minimum of 5+ years of experience as a consumer product manager and leader, with experience in at least one early stage/hyper-growth startup. Experience building for consumers/members in healthcare services a plus, but not required. 

• You have demonstrated the ability to lead a consumer product roadmap with exceptional core product development skills and tangible impact on member engagement and business KPIs. 

• You have led product development for multiple consumer-facing products, from launch through optimization phases, across both web and native mobile platforms.

• You have a proven track record of commercializing new offerings, with experience taking products and services from concept through launch and into maturity and profitability, while co-developing and executing on go-to-market experiments and strategies.

• You have the ability to think strategically and make data-driven decisions, with strong business acumen and understanding of financial metrics. 

• You have deep experience with tools and frameworks that enable innovative and best in class consumer product development, including rapid prototyping, A/B testing, experiment design, human-centered design, and user research. Ability to collaborate deeply with Data Science teams and leverage self-serve analytical tools (Amplitude, etc) a must. 

• You have exceptional ability to synthesize multiple streams of insight, across both quantitative and qualitative data, market and industry feedback, member and care team feedback, and company strategy, to align the needs of members, care teams, clients, and our business

• You have excellent verbal and written communication skills, leadership presence, and structured / strategic thinking. 

• AI/ML experience is a plus but not required; people management experience is a plus but not required.

Note: The level of this role may be flexible; if the overall profile sounds like you, we encourage you to apply.

Total Rewards

Insurance:

• Medical + Dental + Vision + Disability + Life Insurance 

Time off:

• 14 Paid Holidays +  Flexible PTO +  Sick Days + Parental Leave 

Stipends/Reimbursements:

• Learning and Development Reimbursement

• Health and Wellness Stipend

• Home Office Reimbursement

Financial Wellness:

• 401k

• Stock Options

Community:

• Remote, community-focused culture

• Company wide meditations

• Group workouts hosted by Brightline employees!

• Company Offsites

Compensation Philosophy:

• At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $114,000-$184,000. Actual salary may vary based on level, work experience, performance, and other factors evaluated during the hiring process.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon.  We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected. 

About Brightline

Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive. 

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.