CRM Executive

Broadway Gaming is a dynamic and expanding online gaming company operating mainly in the UK gaming market. We offer Bingo, Casino and Slot products across multiple brands. We have office locations in Dublin, London, Tel Aviv, Romania and India.

With a wide variety of backgrounds comes a wealth of experience, ideas and personalities and we use these to help us create a great service and a great place to work and learn. Because collaboration is fun and benefits us all and ultimately it benefits our customers!

As a CRM Executive at Broadway Gaming, you will be a key player in the Retention Marketing team, directly contributing to the company’s growth by enhancing customer engagement and loyalty. Reporting to the Promotions Marketing Manager, your role will be pivotal in developing and executing data-driven CRM strategies that drive customer retention, increase lifetime value, and maximize the effectiveness of marketing efforts. In this role, you will manage the end-to-end execution of targeted marketing campaigns using sophisticated CRM systems and marketing automation tools. You will be responsible for creating and maintaining personalized communication across various channels, including email, SMS, and push notifications, ensuring each touchpoint enhances the player experience. The ideal candidate will have a passion for digital marketing, a strong understanding of CRM strategies, and the ability to adapt quickly in a dynamic, fast-paced environment.

Responsibilities

• Collaborate with cross-functional teams to develop and implement CRM campaigns aligned with marketing and business objectives.
• Develop, test, and maintain personalised automated email, SMS & push campaigns, ensuring seamless execution.
• Draft compelling email content to enhance player engagement.
• Collaborate closely with the Design team to provide consistency of branding throughout all communications.
• Configure, test and maintain player facing promotions to ensure customer satisfaction.
• Regularly analyse and report on campaign performance, providing insights and recommendations for future campaign improvement.
• Owning A/B testing and other experiments to evaluate campaign variations and optimize results.
• Manage multiple projects simultaneously in a fast-paced environment.
• Adapt all marketing strategies in response to the evolving requirements of regulatory bodies (UK Gambling Commission).

• Proven experience (3 years) in CRM campaign management, marketing automation, or a similar role.
• Proficiency in using CRM platforms (e.g. Adobe Campaign Manager) and marketing automation tools.
• Experience designing dynamic Email Templates (HTML + CSS is a plus).
• Strong understanding of customer segmentation, journey mapping, and targeting strategies.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Attention to detail and a commitment to delivering high-quality, error-free campaigns.

• Hybrid work-from-home model.
• Competitive Salary (DOE).
• Discretionary Annual Performance Bonus.
• Company funded health insurance.
• Personal life insurance and Income protection.
• Education allowance.
• Tax Saver Scheme.
• Bike to Work.
• Inclusive policies - maternity, paternity.
• Company Social events, pool tournaments and much more fun.
• City Centre Location.