Digital Marketing Specialist Job at Brown University in Providence

Purpose: Are you interested in interior design, fashion and bringing luxury products to market? Do you want to use your digital marketing experience to support a design-driven and fashion-inspired brand? Would you like to work with a highly collaborative team in dynamic, fast-paced environment? As a member of the Brizo brand team, the Digital Marketing Manager will collaborate cross-functionally with internal stakeholders and agency partners to enhance the brand’s digital presence to increase brand advocacy and engagement for the Brizo brand. Collaborating with internal and external teams, you will:• Cultivate a deep understanding of our products, innovations, and target audiences.• Manage digital marketing strategies and tactics including social, email, content hub, and website updates.• Coordinate and manage the day-to-day execution and optimization of our digital marketing strategy to ensure timely delivery and adherence to project and brand goals.• Monitor and analyze digital content and marketing performance using analytics tools and provide insights to improve future initiatives.• Keep up-to-date with industry trends, competitor activities, and emerging digital marketing strategies.This role provides significant opportunity for independence and growth. The ideal candidate must be proactive and quick thinking with a proven experience managing multiple projects at once.Responsibilities:• Use expertise across social media space to strategize for and manage Facebook, Instagram, Pinterest, and LinkedIn accounts—as well as emerging platforms.• Collaborate with brand team and agency partners to lead the strategizing, creation, and optimization of social media, email content and campaigns.• Develop and maintain monthly social media content calendars with agency partner.• Stay on top of social media trends to offer new opportunities and analyze emerging platforms, offerings and changes to how consumers consume content.• Assist with website management through brand content updates, new product launches, campaign integration, and overall online presence improvements relative to brand goals.• Stay up to date with the latest web design and development trends and technologies. Identify ways to improve website UX, identifying and fulfilling opportunities for website improvement based on user feedback and performance metrics.• Increase traffic and engagement to the website. Ensure SEO and SEM best practices and strategies are applied while ensuring consistent brand messaging and tone of voice.• Support email marketing content to various audiences including split testing, automations, segmentation, and evaluating performance for optimization.• Support other cross-functional digital marketing and information service initiatives as necessary including social media, SalesForce Marketing Cloud, CRM, PIM System, etc.• Measure the impact of the brand’s digital marketing intiatives: analyzing, reviewing, and reporting on effectiveness of campaigns to identify opportunities for improvement and optimization.• Monitor marketing data and processes for compliance to ensure we have the highest quality data and governance best practices in place.• Analyze and report on KPIs—distributing concise information with actionable next steps proposed.• Work efficiently and effectively with various teams across the organization on projects with competing timelines.• Be a trusted advisor and a strong collaborator with cross-functional team members.Education & Experience:• 5+ years of digital marketing experience• In-depth experience developing and managing marketing strategies and campaign executions for social, email, blog and web• Expertise with various digital tools and platforms like marketing automation and customer data platforms (SalesForce preferred)• Proficient in making basic website updates on platforms such as Drupal or WordPress• Proven experience with web design and UX• Experience creating email marketing campaigns within a CRM system• Experience with SEO and SEM strategy and keyword research• Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences• Comfortable working independently within tight, and often changing, timelines while managing competing priorities• Occasional travel requiredWhat’s in it For You:At Delta Faucet Company, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:• Hybrid Work Model: A hybrid work environment consisting of in-office and remote work.• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.Diversity & Inclusion:At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people’s varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone’s contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard, and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.Company: Delta Faucet CompanyFull timeHiring Range: $72,300.00 - $113,630.00Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.Delta Faucet Company (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.E-Verify Participation Poster: English & SpanishE-verify Right to Work Poster: English, Spanish