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Content Manager

About Buildout

Buildout is a family of CRE software products and services that help the best brokers to find, win, market, and transact properties to maximize their deal efforts and maximize wins. Our core belief is that successful commercial real estate is broker-led, but tech-enabled. That we play a critical role in maximizing the brokers time to focus on what they do best. As a result, Buildout has become the not-so-secret weapon for more than 150,000+ brokers and investors. Ultimately, we exist to serve the entire CRE industry and because of that unwavering focus, all the best brokers use Buildout. Learn more about who we are, what we do, and why we’re changing the face of CRE tech on our website: https://buildout.com/

The Opportunity

We are looking for a savvy Content Manager to guide and develop the content creation process for our brand. As a content ideator and writer, you will research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success, you will leverage both creative skill and artificial intelligence to maximize potential and production. The ideal team member will show a keen eye for detail and be highly creative. This role is an expert storyteller and possesses excellent knowledge of consumer and content trends while being our marketing team’s go-to in-house copywriter and editor. You will report into our Sr. Creative Manager and play a critical role in campaign development and execution.

How You’ll Contribute at Buildout

  • Meet with the marketing, product, and sales teams to ideate and define content goals. 

  • Research content and consumer trends to ensure that content is relevant and appealing. 

  • Develop thought leadership and overall content strategies to effectively reach the desired target audience and marketing goals. 

  • Create content for a variety of platforms including blogs, websites, and social media. 

  • Proofread and edit content before publishing. 

  • Ensure that SEO and SMO strategies are effectively implemented. 

  • Manage content calendars and ensure that the content remains consistent across all platforms. 

  • Track consumer and content analytics (contributions of gated content marketing capture leads and trending page data). 

  • Support the development and creation of reports and presentations for internal and external audiences. 

  • Keep up to date with content trends, consumer preferences, and advancements in technology.

  • Assist the management team of marketing across growth, brand, and creative with campaign and thought leadership execution. 

What You’ll Bring to Buildout 

  • A minimum of five years of experience in content creation, marketing, communications, or similar. 

  • A portfolio of published work. 

  • Ability to self-edit written work. 

  • Ability to demonstrate working knowledge of tools such as ChatGPT, Jasper.AI, etc.

  • Working knowledge and appreciation of how AI content tools assist in maximizing content output.

  • Familiarity with content management systems such as WordPress, Webflow, etc. 

  • Good knowledge of content and layout design tools such as Adobe InCopy and InDesign. 

  • Good knowledge of various content platforms such as social media, blogs, and print media. 

  • Strong understanding of content practices such as SEO, SMO, and PPC. 

  • And overall, the love of the written word and its power to propel a brand.

We know there are great candidates who won’t check all of these boxes, and we also know you might bring important skills that we haven’t considered. If that’s you, don’t hesitate to apply and tell us about yourself.


This is a fully remote role open across most of the US, however candidates must be able to work CST or EST hours. The targeted compensation range for this position is $80,000 - $95,000.

Perks & Benefits 

This program includes:

  • Impactful insurance and benefit options, including 100% coverage of employee dental and vision insurance premiums, and company-paid STD, LTD, life insurance, and telemedicine

  • Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days

  • 401(k) with 4% company match and immediate vesting

  • A remote-first work culture with a monthly remote work reimbursement to support our distributed team

  • Challenging problems to solve with a committed and supportive team who are invested in your growth and development

  • A wonderfully quirky culture where you’re encouraged to bring your whole self to work

Buildout is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. 

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@buildout.com and let us know the nature of your request and your contact information and we will consider your request. 

Below, you will be asked to complete identity information for the Equal Employment Opportunity Commission (EEOC). It is required by law that we ask these questions using the format provided by the EEOC. However, we want you to know that at Buildout, we understand that gender is not binary and welcome people of all identities.

For more information about our privacy practices please visit our Privacy Policy. By submitting your application, California residents consent to Buildout processing your personal information for the purpose of assessing your candidacy for this position in accordance of our Privacy Notice for Prospective California Employees.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 23, 2024

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What You Should Know About Content Manager, Buildout

Join Buildout as a Content Manager, a pivotal role that’s all about sparking creativity and driving impactful content strategies. Here at Buildout, we’re not just another commercial real estate software company; we’re the trusted partner for over 150,000 brokers and investors. As the Content Manager, you’ll dive deep into understanding our target audiences, crafting compelling narratives that resonate across various platforms, from blogs to social media. Your daily hustle will revolve around orchestrating the entire content creation process, collaborating closely with our marketing, product, and sales teams to set and reach content goals. With five years of experience under your belt, you’ll expertly balance creativity with analytics, ensuring each piece not only tells a story but also meets our SEO and SMO strategies. Plus, you’ll stay ahead of trends, using cutting-edge AI tools to enhance productivity while maintaining the highest quality. This fully remote role embraces flexibility, allowing you to work from anywhere in the US on CST or EST hours. At Buildout, we believe in nurturing your growth and celebrating individuality, so you'll find a supportive culture that values your unique contributions. If you’re a detail-oriented storyteller ready to make a measurable impact, we can't wait to see what you'll bring to our team!

Frequently Asked Questions (FAQs) for Content Manager Role at Buildout
What does the Content Manager do at Buildout?

The Content Manager at Buildout is responsible for creating and overseeing the content strategy across various platforms to engage and inform our target audience. This role involves collaboration with marketing, product, and sales teams to define content goals, develop thought leadership pieces, and implement SEO strategies to ensure all content is relevant and impactful.

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What qualifications do I need to apply for the Content Manager position at Buildout?

To apply for the Content Manager position at Buildout, you should have a minimum of five years of experience in content creation, marketing, or communications. A portfolio showcasing your published work is also essential. Familiarity with content management systems, SEO strategies, and tools like AI content creators will give you a strong advantage.

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What are the responsibilities of the Content Manager at Buildout?

As a Content Manager at Buildout, your responsibilities will include researching content and consumer trends, developing content strategies, creating and proofreading content for various platforms, managing content calendars, and tracking analytics to assess performance. You'll also support marketing campaigns and contribute to internal and external reports.

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How important is SEO for the Content Manager role at Buildout?

SEO is vital for the Content Manager role at Buildout. You'll be expected to implement effective SEO and SMO strategies to ensure content visibility and engagement. An understanding of content practices will help improve search rankings and drive organic traffic, which is crucial for reaching our target audience.

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What tools and platforms does the Content Manager at Buildout need to be familiar with?

The Content Manager at Buildout should be familiar with content management systems like WordPress and Webflow. Proficiency in tools like Adobe InCopy and InDesign for design layout is also beneficial. Additionally, knowing how to leverage AI content tools like ChatGPT and Jasper.AI will enhance your ability to produce high-quality content efficiently.

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What is the remote work policy for the Content Manager position at Buildout?

Buildout offers a fully remote work culture for the Content Manager position, allowing candidates from across the US to apply. However, you must be available to work during CST or EST hours to ensure effective collaboration with other team members across time zones.

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What kind of work environment can I expect as a Content Manager at Buildout?

At Buildout, you can expect a friendly and quirky work environment that values teamwork, individuality, and professional growth. The company encourages bringing your whole self to work, making it a supportive place where you can thrive as you tackle challenging projects alongside passionate colleagues.

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Common Interview Questions for Content Manager
Can you describe your content creation process as a Content Manager?

When answering this question, focus on explaining your systematic approach to content creation. Discuss how you research target audiences, brainstorm ideas with teams, outline content pieces, and draft, edit, and publish your work. Highlight your collaboration with other departments to align content with business goals.

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How do you stay updated with current content trends?

Explain how you keep abreast of industry news and content trends by following relevant blogs, attending webinars, and engaging with professional networks. Mention how you apply your findings to refine content strategies and improve engagement.

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What experience do you have with SEO optimization?

Discuss specific SEO strategies you have implemented in your previous roles, such as keyword research, on-page optimization, and performance tracking. Highlight how these strategies led to increased traffic and engagement for your content.

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Can you tell us about a successful content campaign you've managed?

Share a detailed example of a content campaign you orchestrated, focusing on your specific role, the strategies used, the results achieved, and any lessons learned. This will illustrate your capability to manage successful content initiatives.

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What tools do you use to manage content effectively?

List tools you're familiar with, such as content management systems, design software, and analytic platforms. Explain how these tools help streamline your workflow and enhance content production and analysis.

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How do you handle constructive criticism of your content?

It's important to show that you value feedback. Discuss your approach to receiving critiques, how you objectively evaluate the input, and how you work on improving your content based on constructive criticism.

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Describe a time when you had to meet a tight deadline for content delivery.

Provide an example that demonstrates your time management skills. Talk about how you prioritized tasks, maintained focus, collaborated with your team, and successfully met the deadline while ensuring quality.

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What do you believe makes for compelling content?

Share your thoughts on elements that make content engaging, such as storytelling, emotional connection, relevance to the target audience, and strong headlines. Use examples from your previous work to support your points.

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How do you measure the success of your content?

Discuss using metrics such as engagement rates, traffic analytics, and conversion metrics. Explain how you regularly assess content performance to refine strategies and achieve marketing goals.

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What strategies do you employ for cross-collaboration with teams?

Illustrate your collaborative approach by discussing how you initiate and maintain communication across teams, participate in brainstorming sessions, and align content goals with company-wide initiatives. Highlight the benefits of collaboration in producing successful content.

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