Job details

DTC Acquisition Manager

Bulletproof Overview:

Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

Bulletproof is a team of experienced professionals working to make high performance a daily reality for everyone on the planet. While our culture is casual and our workplace flexible, the team is passionate, customer driven, meaningfully connected, smart, and results focused.

Our customers know that our coffee, beverages, food, and supplements are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive. Bulletproof coffee has developed a cult following across the nation as a drink that provides sustained energy, while also programming your body to burn fat for energy. In addition to providing convenient access to products through eCommerce, Bulletproof has also launched products in various nation-wide retailers (e.g. Whole Foods Market, Sprouts, Kroger).

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Position Overview:

As the DTC Acquisition Manager, you will be responsible for developing and executing acquisition strategies that drive traffic, increase customer acquisition, conversion, and maximize ROI. Your role is critical in growing our customer base through paid media, partnerships, SEM, affiliate marketing, and other digital marketing channels. The ideal candidate will be a data-driven marketer with a deep understanding of performance marketing, consumer behavior, and the DTC landscape, especially within CPG.

Key Responsibilities:

Develop & Implement Acquisition Strategies: Lead the creation and execution of data-driven customer acquisition plans to scale paid media channels, including Meta, Google, and programmatic advertising.
Manage Paid Media Campaigns: Oversee performance marketing initiatives, optimizing campaigns for key metrics (ROAS, CAC, LTV) and ensuring alignment with company growth goals.
Cross-Channel Strategy: Integrate and optimize acquisition efforts across various channels, including paid social, search, affiliate, and partnerships, to create a unified acquisition funnel.
Collaboration: Work closely with the creative, merchandising, retention and site development teams to ensure campaign assets and landing pages align with audience targeting and DTC strategy.
Data Analysis & Reporting: Analyze campaign performance data, conduct A/B testing, and provide actionable insights to refine strategies. Provide regular reporting on key metrics such as ROAS, CAC, and LTV.
Budget Management: Manage acquisition budgets, ensuring efficient spend allocation across channels while driving maximum ROI. Manage and optimize ad spend with specific goals for ROAS, LTV, and CAC, ensuring sustainable growth and alignment with company profitability targets.
Customer Insights: Understand customer behavior, demographics, and psychographics to improve targeting and messaging for various segments.
Stay Ahead of Trends: Keep abreast of the latest DTC and digital marketing trends, tools, and best practices to ensure Bulletproof stays competitive in the marketplace.

Qualifications:

Minimum 4 - 6 years of experience in DTC customer acquisition. Previous experience in the CPG coffee category is highly preferred; experience with CPG functional foods or beverage brands will also be considered.
Proven track record of scaling paid media and managing acquisition budgets to drive strong ROI.
Expertise in performance marketing, including Facebook Ads, Google Ads, and programmatic platforms.
Strong analytical skills with experience in web analytics (Google Analytics, Data Studio, etc.) and optimization (A/B testing, CRO) using tools like (Optimizely or Google Optimize).
Hands-on experience managing and optimizing Google Merchant Center for product listings, ensuring integration with paid search campaigns to maximize visibility and conversions.
Experience in affiliate marketing.
Strong analytical skills and ability to translate data into actionable strategies.
Excellent collaboration skills and experience working cross-functionally with omnichannel or multi-platform campaigns in a fast-paced environment.
Entrepreneurial mindset with a passion for the DTC space and consumer brands.
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus but not required.

Professional traits that are not unique to this position, but necessary for Bulletproof leaders:

Exhibits excellent judgment
Entrepreneurial problem solver with strong troubleshooting skills
Vocally self-aware and curious
Results oriented
Hires great people. Develops great people
Ability to effectively manage time, multi-task, and prioritize projects to meet established deadlines
Ability to communicate clearly and concisely, both verbally and written
Has relentlessly high standards
Thinks strategically, but stays on top of tactical execution
You love learning, and it’s one of the things you do to make yourself better every single day

Annual base salary gross: $105,000 - $125,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

This is a full-time position that is open to candidates located anywhere in the contiguous U.S. Maximum fun, maximum knowledge, and maximum performance are a part of the job description, and you’ll get to work with the team on a regular basis to upgrade your game, your mental performance, and your life. This is a great opportunity to grow with a company.

Think you’ve got what it takes?

Let’s talk!