Junior Influencer Marketing Manager

As a Junior Influencer Marketing Manager at BURGA, you'll be responsible for developing and executing influencer marketing strategies, coordinating gifting campaigns, analyzing content performance, and building relationships with prominent influencers. You'll also collaborate with the marketing team to create synergized marketing strategies across various channels.

To apply for the Junior Influencer Marketing Manager position at BURGA, you should have fluency in English, experience with social media platforms like TikTok, Instagram, and YouTube, along with a passion for fashion trends. While paid social knowledge is beneficial, it's not essential. Strong communication, multitasking, and analytical skills are also key!

BURGA is committed to investing in the growth of its team members. As a Junior Influencer Marketing Manager, you can attend events, courses, and book programs to enhance your skills, which the company will cover. Your professional development is a top priority for us!

At BURGA, you can expect a pleasant and joyful work environment that thrives on creativity and collaboration. We have pet-friendly offices, offer flexible working arrangements, and host regular team-building activities to foster a strong sense of community and engagement.

The salary for the Junior Influencer Marketing Manager at BURGA ranges from 1400 to 1570 EUR per month gross. Additionally, you'll enjoy various benefits such as exclusive vouchers, free BURGA goodies, team-building events, and our exciting annual workation that combines work and leisure.

When managing multiple campaigns, I prioritize tasks by assessing each project's impact on our overall marketing goals, setting clear deadlines, and making use of project management tools to track progress. This helps me stay organized and ensures timely delivery of each campaign.

In my previous role, I launched a campaign that collaborated with micro-influencers in the fashion space. By focusing on authentic storytelling and strong audience engagement, we exceeded our expected ROI by 30%. This experience taught me the value of carefully selecting influencers who resonate with our brand values.

When selecting influencers, I consider their audience demographics, engagement rates, content quality, and alignment with our brand values. It's crucial to choose influencers whose audiences match our target customers to maximize campaign effectiveness and impact.

I track the effectiveness of influencer campaigns by analyzing key performance indicators such as CPM, ROI, CPA, and engagement rates. By using tracking tools and analytics platforms, I can gather data to understand what works and how we can improve future campaigns.

My strategy for working with emerging influencers involves building genuine relationships, understanding their audience, and co-creating content that is authentic and resonates with both parties. I believe that fostering collaboration leads to stronger visibility and engagement.

I stay updated on social media trends by regularly following industry blogs, attending webinars, and engaging in professional communities. Additionally, I analyze successful campaigns from leading brands to identify new approaches and innovative ideas.

One challenge might be the fast-paced nature of the role, where adapting to trends quickly is essential. However, I see this as an exciting opportunity to continuously learn and grow within an ever-evolving industry, keeping my creativity sharp.

I approach criticism with an open mind and view it as an opportunity for growth. Listening actively allows me to understand different perspectives and adapt our strategies for improved outcomes while maintaining strong relationships with influencers.

I am drawn to BURGA because of its innovative approach to transforming everyday items into fashion statements and its commitment to embracing creativity. The chance to contribute to an inspiring brand that values its team and growth resonates deeply with my career aspirations.

A successful influencer marketing campaign hinges on authentic storytelling, effective collaboration with influencers, and clear communication of brand values. When these elements come together, they create a strong connection with the target audience, driving engagement and ultimately conversions.