Job details

Account Executive PR Consumer

Burson is looking for an Account Executive to join their Consumer & Brand Practice team in New York City to work with a leading sportswear brand. Ideal candidate will have experience in consumer communications, be detail-oriented, and eager to learn.

Skills

Strong writing skills
Media and research skills
Results-focused approach
Team-oriented
Highly detail-oriented
Time-management skills

Responsibilities

Serve as a key team member on a US account team with crossover to Global clients
Develop media materials (pitch emails, reporter backgrounders, spokesperson briefing material, messaging)
Develop targeted media lists, pitches, and learn/follow clients' priority media
Develop media relationships for pitching and coverage
Identify trends happening amongst key audiences and bring forth ideas
Track and analyze media hits and campaign results against KPIs
Support development and execution of media and influencer events
Participate in client meetings, accurately capturing meeting notes and next steps