Responsible for selling in High End products & programs to the assigned retailer route
Responsible for increasing distribution and volume across the key on premise and key off-premise accounts
Follows consistent store visit schedule and inputs into assigned system
Build relationships with local wholesaler team(s): sales reps, merchandiser, team leads, sign-shop, etc.
Assists wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement
Implements sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results
Makes daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities
Utilizes sales history, data tools, and competitive activity to manage territory and retailers
Promotes and builds brand awareness of assigned portfolio
Executes events and promotional activities – sampling, engraving, training (may include evenings and weekends)
Reviews target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts
Establishes and monitors quality control standards. Communicate with all departments as necessary
Improves velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs
Adheres of local alcoholic beverage laws