Product Marketing Manager

Job Title: Product Marketing Manager, B2BLocation: RemoteAbout BuzzRx:BuzzRx is at the forefront of pharmaceutical technology, dedicated to revolutionizing healthcare with innovative digital solutions. Our mission is to enhance patient care and outcomes through cutting-edge technology and a commitment to excellence.Position Overview:As the Product Marketing Manager, B2B, you will be responsible for developing and executing marketing strategies that effectively position our products in the B2B space. You will work closely with cross-functional teams, including product management, sales, and customer success, to create compelling messaging, drive product adoption, and support the overall growth of our B2B offerings. This role requires a strategic thinker with a deep understanding of the B2B Pharmacy, Pharmacy Technology, Healthcare Insurance market, and the ability to translate complex product features into clear and compelling value propositions.Key Responsibilities:• Market Research and Analysis:Assist and drive product market research, develop competitive analysis to identify trends, customer needs, and opportunities within a B2B environment.• Go-to-Market Strategy:Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.• Messaging and Positioning:Craft compelling messaging and positioning that resonates with target audiences, clearly articulating the value and differentiation of B2B products in pharmacy and healthcare technology, Health insurance, Medicare, Medicaid, etc.• Sales Enablement:Create sales tools, presentations, and collateral to support the business development and sales teams in effectively communicating the value of our products to industry professionals.• Product Adoption and Engagement:Drive product adoption and interest through targeted awareness efforts, including digital marketing strategies, industry conferences, webinars, and other promotional activities, including presence at industry events, trade shows, etc.• Customer Feedback:Keep the pulse of the B2B customer segments. Partner with Customer Insights/Voice of Customer team to gather feedback to inform product roadmaps and marketing strategies. Ensuring our offerings meet the evolving needs of the market.• Cross-Functional Collaboration:Work closely with product management, sales, customer success, and other teams to align marketing efforts with product roadmaps and business goals and coordinate press release planning of major milestones.• Performance Tracking:Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to optimize strategies and drive continuous improvement.Qualifications:• Proven experience in product marketing, with a strong focus on B2B markets in the Pharmacy, Healthcare industry.• Demonstrated ability to develop and execute successful go-to-market strategies.• Strong understanding of the Pharmacy industry and Pharmacy technology.• Deep knowledge of Pharmacy, PBM and Provider relationship to create effective messaging and positioning.• Excellent communication and storytelling skills, with the ability to translate technical features into customer-focused benefits.• Experience in sales enablement, including the creation of sales tools and collateral.• Strong analytical skills, with the ability to interpret data and make data-driven decisions.• Ability to work collaboratively in a cross-functional team environment.• Bachelor’s or Master’s degree in Marketing, Business, or a related field.What BuzzRx Offers:• A dynamic, supportive, and collaborative work culture.• Numerous opportunities for professional development and career growth.• A competitive compensation package, including salary and benefits.• The opportunity to be a significant part of a company revolutionizing the healthcare technology landscape.• The opportunity to significantly influence the user experience of a critical web platform.How to Apply:Interested candidates should submit a resume and a cover letter detailing your suitability for the role as a Product Marketing Manager, B2B.Join BuzzRx and be a key player in enhancing our digital presence in the pharmaceutical technology industryWe are unable to sponsor or take over sponsorship of an employment visa at this time.We encourage you to review our full Privacy Policy for detailed information on our privacy practices.