Performance Marketing Designer

As a Performance Marketing Designer at ByHeart, your main responsibilities will include producing a steady stream of high-performing creative assets for digital ads, landing pages, and emails. You'll also be collaborating with marketing teams to ensure your designs align with growth objectives, optimizing them based on performance data, and staying ahead of trends in social media and digital marketing to keep your creations fresh and engaging.

To be considered for the Performance Marketing Designer position at ByHeart, candidates should have 4-6+ years of experience in performance marketing, digital advertising, or a similar role. A strong portfolio showcasing high-performing digital assets is essential, along with skills in motion design and video production. Experience with DTC brands and startup environments is a plus, but a performance-focused mindset and an aptitude for collaboration are crucial.

At ByHeart, we value continuous learning and development. As a Performance Marketing Designer, you will have access to various resources and opportunities to refine your skills, such as workshops, industry conferences, and constructive feedback from your peers. You'll also work closely with cross-functional teams, which will enhance your knowledge of digital marketing strategies and performance metrics.

ByHeart prides itself on a collaborative and dynamic work culture. As a Performance Marketing Designer, you can expect a fast-paced environment where creativity is encouraged, and innovative thinking is valued. Our teams work together to achieve common goals, providing you with the support and resources to thrive in your role. You'll have the chance to experiment with new ideas and receive feedback, fostering your professional growth.

Performance Marketing Designers at ByHeart are offered a competitive benefits package that prioritizes family. This includes full health insurance coverage for you and your family, generous paid time off policy, fully-paid parental leave, and the opportunity to participate in our equity program. With a minimum salary range of $160,000 and inclusion in a discretionary performance-based cash bonus, ByHeart is committed to ensuring a rewarding compensation package that reflects your contributions.

When creating high-performing digital ads, it's essential to understand the target audience and what resonates with them. Start by researching current trends and platform best practices, then create visually stunning ads that not only catch attention but also clearly communicate the benefits of the product. Utilize A/B testing to gather data on performance and continuously refine your designs based on actionable insights.

To ensure my designs align with marketing objectives, I maintain close collaboration with the marketing teams, regularly review campaign goals, and consider the performance metrics from past campaigns. By staying updated on the overall marketing strategy and key performance indicators, I can create assets that effectively drive engagement and conversions while meeting business needs.

I primarily use Adobe After Effects and Premiere Pro for motion design and video production. These tools allow me to create dynamic and engaging content that can grab viewers' attention in fast-paced digital environments. By incorporating motion elements into my designs, I make them more visually appealing and enhance the storytelling aspect, which is crucial for compelling ads.

Staying updated with the latest trends in digital marketing is crucial for any Performance Marketing Designer. I follow industry blogs, attend webinars, and participate in marketing forums to exchange ideas with peers. Additionally, I leverage social media to see what’s trending in real-time and often analyze competitors’ strategies to gather insights and inspiration for my designs.

Managing multiple design projects simultaneously requires strong organizational skills and prioritization. I use project management tools to keep track of deadlines and progress, allowing me to allocate my time efficiently. Regular communication with stakeholders ensures everyone is aligned on priorities and expectations, which helps in delivering quality work on time.

In a previous project, I analyzed user engagement data for a series of ads I had designed. Noticing that ads with warmer color palettes performed better, I adjusted my designs accordingly. This data-driven approach led to an increase in click-through rates and conversions, underscoring the importance of using performance analytics to guide creative decisions.

Feedback is an invaluable part of my design process. In a collaborative environment like ByHeart, I appreciate constructive criticism as it often enhances the quality of my work. I actively seek feedback from my teammates and use it to make necessary adjustments. I'm not only open to receiving feedback but also eager to provide it to help my colleagues improve.

To create visuals that resonate with social media audiences, I focus on originality and relevance. I design content that aligns with current trends while keeping the brand’s voice in mind. Understanding platform-specific nuances is key, so I tailor my designs to suit each social channel, ensuring they capture attention and encourage engagement.

An effective landing page captures attention and drives conversions through clean design, compelling copy, and clear calls to action. It should convey the value proposition quickly and use visuals that reinforce the message. Additionally, ensuring mobile-friendliness and fast loading times are crucial for enhancing user experience and maximizing conversion rates.

In a recent role, I spearheaded a campaign where I revamped the visuals and calls to action for our paid ads based on previous performance data. The redesigned ads resulted in a significant increase in user engagement and conversions, proving the effectiveness of using data-driven creative strategies. Collaborating with the marketing team helped align our creative approach with broader business goals.