Senior Data Analyst, Demand Generation

Calendly is hiring a Senior Data Analyst, Demand Generation with 3 - 5 years of experience. Based in United States - Remote and with Remote ways of working. Job description and responsibilities... We're seeking a dynamic Senior Data Analyst to support our marketing team. You should have significant experience with Demand Generation as a key focus but you may find yourself working with Growth, Brand, International or other marketing teams in a typical week, too! Reporting to the Senior Manager of Go to Market Analytics, you'll collaborate closely with the Demand Generation team, our analysts, and our data and analytics engineering team to provide crucial insights and analytics support to drive effective decision-making and optimize marketing spend. Utilizing Tableau for dashboard creation, notebook tools for ad hoc analyses, and crafting decks for larger commercial storytelling, you'll also play a crucial role in supporting marketing testing analysis. As the commercial partner, you'll provide insights through data-driven recommendations to propel our business forward and have an important role to play to ensure that we have the right data, tooling and strategy to provide support to the team. A day in the life of a Senior Data Analyst at Calendly Utilize your extensive knowledge of marketing to deliver value through reports, various BI tools, and in-depth analyses. Leverage your experience in data and analytics to tackle complex questions and support business owners on experimentation, data collection, and analysis. Partner closely with our Product and Data Engineering organizations to ensure you have the data you need, and support standardized tracking of product events through Segment, Hightouch, and Amplitude. Take ownership of building weekly performance reporting and work towards automating the reporting package. On a typical day, you will be working on: • Strategically partner with the Demand Generation team to fulfill their data needs and optimize marketing campaigns. • Proactively analyze data using independent judgment to identify trends and patterns, providing actionable insights to inform strategic decision-making. • Provide support in experimentation interpretation, offering insights and guidance on data-driven decision-making to refine and optimize marketing strategies. • Dive deep into ads data, attribution models, and lead generation metrics to identify trends, opportunities, and areas for optimization. • Utilize predictive analysis techniques to forecast future trends and outcomes, enhancing the team's ability to anticipate market changes and capitalize on opportunities. • Serve as a subject matter expert on data analytics best practices, staying abreast of industry trends and emerging technologies to continually enhance the team's capabilities. • Assist with ad hoc data analysis requests from various marketing teams, demonstrating flexibility and the ability to support the wider marketing function strategically as a generalist, when needed. Analyze the effectiveness of different marketing strategies and tactics, offering insights to enhance targeting, messaging, and overall campaign performance. • Collaborate with the Demand Generation team to build and maintain reports that track the performance of various marketing campaigns and channels, enabling data-driven decision-making. • Drive continuous improvement in data quality and integrity, implementing robust data governance practices and ensuring adherence to industry standards and regulations. • Catalog marketing and user data in dbt and contribute to shaping our new data model in BigQuery, enhancing the overall data infrastructure. Requirements and qualifications: What do we need from you? • 3-5 years of hands-on experience in a role focused on analytics or data science, showcasing a strong background in demand generation or performance marketing analytics. • Proficiency in quantitative analysis, statistics, and business intelligence query tools, demonstrating the ability to derive actionable insights from complex data sets. • A talent for translating detailed data into clear, actionable recommendations suitable for diverse audiences, showcasing your ability to bridge the gap between technical and business perspectives. • Experience collaborating seamlessly across teams, toggling between technical intricacies and broader business objectives to drive effective decision-making. • Advanced proficiency in SQL, relational databases, and data analysis/visualization tools such as Tableau and Hex. Knowledge of Python is a plus, reflecting your commitment to staying at the forefront of industry tools and methodologies. • Proven track record of building custom reporting and dashboards, with a focus on actionable and impactful visualizations, steering away from one-size-fits-all solutions. • Inquisitiveness for user behavior and a sharp eye for uncovering insights and opportunities through data, fueling a continuous improvement mindset. • Strong presentation and data storytelling skills, enabling you to communicate complex findings in a compelling and understandable manner. • Authorization to work lawfully in the United States of America is required, as Calendly does not engage in immigration sponsorship at this time