We're looking for a Campus Marketing Manager to join our growing Marketing team. After a year, the ideal candidate for this role will fully own the strategy and execution of our student-facing marketing efforts, working closely with university partners to deliver digital, field, and referral marketing initiatives that drive student awareness and engagement of Mantra products and services.
We look forward to meeting excellent marketing generalists with creative ideas, strong execution skills, and a great collaboration and testing mindset, who want to learn and grow with us. We're excited about candidates from all backgrounds who are passionate about our mission to make mental healthcare accessible and available to every young adult in the U.S.
The Campus Marketing Manager will:
- Build and execute Mantra's campus marketing plan, focus on driving student awareness and engagement of Mantra products and services on a campus-by-campus basis
- Collaborate with marketing, product, and partner success team to track and scale successful campaigns across campuses
- Employ a mix of digital, interactive, field, partnership, and referral tactics, and leverage multiple stakeholders on campus to promote Mantra
- Work with university partners to ensure Mantra and university brand standards are upheld in marketing campaigns
- Conduct discovery with university partners to develop and customize campus marketing plans
- Work with internal and freelance resources to produce and refine marketing assets
- Work with product team to understand, build for, and market to college student user persona
- Occasionally travel to partner campuses
- Report to the VP Marketing
- 3+ years in general marketing roles with a strong focus on execution
- Experience marketing to young adult/college students
- Experience working across all main marketing disciplines - digital, web, email, field, partnership, referral - and ability to launch campaigns from start to finish
- Experience using data to optimize marketing campaigns
- Ability to build trust and form collaborative relationships with internal and external stakeholders
- Ability to produce short form, social, and video content and/or work with freelancers to produce quality content
- Strong ability to work independently and manage competing priorities in a fast-paced environment
- Strong written and verbal communication skills
- Excellent attention to detail
- Deep empathy for the students and university partners we're supporting
and the following would be nice...
- Experience in account management or client management
- Experience in higher ed or campus marketing
- Experience in high growth startups
- Experience with graphic design and video editing
Mantra Health is a digital mental health clinic on a mission to improve access mental healthcare for young adults through clinical services, software, and design. Since our founding in 2018, we've built a comprehensive treatment service for young adults with various mental health conditions. We've raised over $27 million to work with students at universities and colleges across the country such as MIT, Cornell, and the University of Minnesota. Our students see clinically significant differences in their mental health during treatment with us, with nearly two-thirds of students stating that Mantra's program helped them stay in school.
At Mantra, our distributed team is our secret sauce that allows us to support our mission everyday. We're collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys:
- Performance bonus
- Equity
- Medical, vision, and dental coverage for employees, spouses, and dependents
- Flexible work location (work from the Bahamas for a few weeks? Cool by us)
- Unlimited PTO
- Inclusive parental leave, equal for all parents
- $1,000 new-parent mental wellness benefit
- Commuter card, if you commute
- Access to One Medical
- Healthcare & Dependent Care FSA
- Free access to remote & in-person wellness classes via our co-working space
The salary range for this role is $80,000-$100,000
Mantra health is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.