B2B Field Marketing Manager

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

As a Field Marketing Lead, B2B, North America, you will be responsible for developing and executing strategic marketing initiatives for that drive pipeline, accelerate sales, and increase brand awareness for Canva’s B2B/enterprise division for the Americas region. This role requires a seasoned marketer with a deep understanding of B2B SaaS who can coach a team, collaborate across departments, and build strong relationships with internal teams, sales teams, and partners.

• Strategic Planning
  • Develop and execute field marketing strategies that align with company goals and drive demand generation in lockstep with Regional Sales leadership.
  • Analyze local market trends, customer insights, and competitive landscape to inform regional marketing plans.
  • Define the Field Marketing strategy and calendar for the Americas region.
• Campaign Management
  • Plan and manage regional marketing campaigns, including events, webinars, executive experiences, and regional account-based marketing (ABM) initiatives, in collaboration with the central marketing team.
  • Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement.
  • Ensure consistency in Canva’s enterprise messaging, positioning, and branding across all regional activities
• Event Planning & Execution
  • Lead the research, planning, and execution of regional events, assisting the global experiential team in executing trade shows and conferences to generate leads and build relationships with key prospects.
  • Oversee event logistics, from budgeting and vendor management to post-event analysis and follow-up.
  • Work with the global Experiential team to execute event branding and creative activations.
  • Collaborate with the Partner and Alliances organization on strategic sponsorships and go-to-market execution plans at partner events.
• Analytics & Reporting
  • Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.
  • Use data-driven insights to continuously refine and optimize regional marketing strategies.

You're probably a match if

• You have 7+ years of hands-on experience in B2B SaaS organizations with a focus on sales-led go-to-market strategies.
• You are experienced with marketing tools like Splash, Salesforce, and BI reporting tools, with Canva experience being a plus.
• You have successfully managed field marketing programs and built strong relationships with enterprise sales teams.
• You excel in project management, time management, and execution, with strong organizational skills and the ability to anticipate sales needs.
• You are skilled in managing budgets, optimizing investments, and reporting on results to stakeholders.
• You’ve worked cross-functionally to execute integrated campaigns and field marketing strategies across multiple markets.
• You thrive in fast-changing environments and are driven to execute and deliver impact on all projects.

About the team

Canva’s Business Customer Marketing Group has a big mission to grow, engage and retain Canva users across the funnel and stages of their lifecycle. Our success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $195,000 - $298,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.