Growth Marketing Manager

Captions is the AI-powered creative studio. Millions of creators around the world have used Captions to make their video content stand out from the pack and we're on a mission to empower the next billion.

Based in NYC, we are a team of ambitious, experienced, and devoted engineers, designers, and marketers. You'll be joining an early team where you'll have an outsized impact on both the product and company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, Lenny Rachitsky, and more.

Check out our latest milestone and our recent feature on the TODAY show and the New York Times.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) **

We’re hiring our first Growth Marketing Manager to focus on organic growth. You’ll prioritize and execute against organic growth opportunities, including (but not limited to): organic search, localization, and conversion rate optimization.

In this role, you will:

• Own the roadmap and execution of a high velocity of experiments across the customer lifecycle, ranging from organic search, app store optimization (ASO), localization, and conversion rate optimization (CRO) — even new channel launches.

• Develop and implement SEO strategies that drive organic traffic lift and take advantage of rising search trends; you’ll monitor and drive SEO technical optimizations, partnering with Engineering and across Marketing to guide content creation that addresses relevant consumer search interest.

• Analyze funnel stages to identify key dropoff points and new opportunities for growth; size opportunities to make sure we’re focusing on the most impactful experiments, whether they’re focused on acquisition, conversion, adoption, or retention.

• Lead high-priority special projects. You will drive forward priority cross-channel initiatives or analyses, acting as a “swiss army knife” across the Marketing team and partnering with teams like Engineering and Data Science to drive results.

• Track and report on key metrics, trends, and performance indicators; be accountable for metrics related to impact of experiments.

Preferred qualifications:

• 5+ years of experience in an analytically-minded role, with 3+ years of experience focused on SEO, ASO, CRO, or other areas of Growth.

• A deep understanding of SEO best practices, familiarity with tools like Google Search Console, Ahrefs, and Semrush, and the ability (and desire) to prioritize SEO opportunities effectively.

• Strong analytical chops. You have the ability to analyze data to uncover insights — whether in Excel or SQL — and are comfortable clearly explaining your analysis and conclusions.

• Experience working cross-functionally across Marketing, Engineering, and Data Science to launch and measure growth experiments. You work well with others and can drive initiatives forward.

• A high level of organization; you’re adept at juggling multiple tasks and priorities, and have a system to ensure things don’t slip through the cracks.

• A desire to move quickly and experiment, with a good nose for impact. You like testing things, but also have a good sense of which tests are impactful (and which aren’t).

Benefits:

• Comprehensive medical, dental, and vision plans

• Anything you need to do your best work

• We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, Upstate NY, and Nashville with more planned in the future.

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.