Marketing Automation Specialist
Who We Are
We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders.
Founded in 2021, we have raised close to $100 million and quickly grown into a market leader. We work with the largest and most successful sellers, brands, agencies, and aggregators around the world to drive growth, maximize profitability and manage with intelligence to scale their businesses. In addition to collaborating with global giants such as Amazon, Walmart, Alibaba, and others, we foster partnerships with key industry players like BigCommerce, Teikametrics, Jungle Scout, and more. Through our innovative solutions and strategic alliances, we empower businesses of all sizes to excel in today's competitive landscape, driving success and fostering long-term growth for both our clients and partners.
The Opportunity (Open to Remote, or Hybrid/In-Office in our Toronto HQ)
Are you passionate about creating impactful marketing campaigns that drive engagement and growth? Carbon6 is on the search for our first Marketing Automation Specialist who will be a key player in shaping our marketing strategy. In this role, you'll take the lead in leveraging Marketo and other cutting-edge tools to transform how we nurture, and convert leads. This is your chance to collaborate with a dynamic, innovative team at the forefront of the tech industry and make a tangible impact on our B2B growth. If you thrive in fast-paced environments, love uncovering insights through data, and are ready to elevate your career in marketing automation, we want to hear from you!
- Lead Nurturing: Design and implement lead nurturing workflows to engage prospects throughout their buying journey, delivering timely and relevant communication.
- Data Analysis and Reporting: Dive deep into campaign performance by monitoring and reporting on key performance indicators (KPIs) to ensure our marketing automation efforts uncover actionable insights, and tell compelling stories with data. You’ll play a critical role in identifying trends, insights, and opportunities for improvement, and present findings to stakeholders. You’ll also partner with Product and BI teams to fuel product-led growth (PLG )initiatives with precision and creativity.
- Lead Generation: Develop, refine, and optimize the lead scoring program in collaboration with marketing operations to enhance lead quality and conversion rates. Your efforts will be pivotal in growing our pipeline and driving business success.
- Campaign Management: Own the execution of targeted, high-impact campaigns in support of broadening marketing initiatives and driving customer engagement.
- Collaboration and Communication: Work hand-in-hand with sales, content, enablement, and design teams to align efforts, share insights, and amplify results.
- Cross-Sell Strategies: Create marketing automation workflows to identify and promote cross-sell opportunities, enhancing customer engagement and revenue growth.
- Proven Experience: 3+ years of experience in B2B marketing, with a focus on marketing automation. Bachelor’s degree in Marketing, Business, or a related field.
- Technical Proficiency: Strong proficiency in Marketo is required, with certification being a valuable asset. Experience with CRM platforms like Salesforce and other marketing technologies is preferred.
- Analytical Skills: Demonstrate strong analytical abilities to interpret data, uncover trends, and deliver actionable insights that drive results.
- Communication and Collaboration: Excel in written and verbal communication and teamwork, fostering a customer-centric approach to align efforts and achieve shared goals.
- Project Management: Ability to manage multiple tasks, set clear priorities, and use time efficiently to ensure successful project delivery and effective organization.
Perks & Benefits
🚀 As an early member of our team, you'll receive competitive compensation and a generous stock option plan.
🦷 Extended health benefits including Medical, Dental, and Vision starting on Day 1.
🌴 Flexible paid time off that includes paid vacation days and paid personal days.
💻 You'll receive a laptop conveniently delivered to your door to get you started and set up for success Day 1.
Average salary estimate
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Are you ready to make your mark at Carbon6 as a Marketing Automation Specialist? In this vibrant role based in Toronto, or available remotely, you'll be stepping into an innovative company that prides itself on helping e-commerce sellers break down barriers and thrive in their businesses. What makes this position exciting is its focus on leveraging tools like Marketo to craft game-changing marketing strategies that nurture leads and convert them into loyal customers. As you lead the design and execution of high-impact campaigns, your efforts will directly contribute to the growth story of Carbon6.If data analysis is your forte, you’ll love digging into campaign performance metrics to uncover trends and insights that will steer our marketing efforts in the right direction. You’ll play a vital role in leading the charge on lead management, developing a scoring program that enhances lead quality, thus significantly boosting conversion rates. Collaboration will be at the heart of your work—working closely with sales, content, and design teams, you'll ensure that every strategy aligns for maximum impact. With chances to create workflows that promote cross-selling opportunities, the scope to innovate and grow is vast. Join a team that values passionate individuals who are ready to harness their skills in a fast-paced, technology-driven environment and elevate their marketing automation career. This is your chance to contribute to a community of entrepreneurs and creative problem-solvers in a fun and supportive workplace environment.
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