Marketing Manager - Events

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

THE TEAM

This brilliant new role sits in the growing Brand & Comms department and reports to the Head of Brand. We are a small but mighty team, working across all titles within the Carwow Group; Carwow, Auto Express, evo, Car Buyer and Driving Electric. We exist to build fame for our all our Carwow brands, creating campaigns, events stories and experiences that give drivers total car confidence, building awareness and affinity for all brands within the Group. 

THE ROLE

This role presents the opportunity to take to market the incredible range of events across the Carwow Group portfolio, including track days, industry awards, digital days and consumer events. This new role will be responsible for taking our events to market, creating comprehensive marketing plans and collateral and working closely with our Brand Solutions team to deliver the experiences themselves. Whether that’s creating test drive day for thousands of fans, racing super cars or gathering the industry’s best and brightest, this role is pivotal in driving our growing events offering and team.

You don’t need to be in love with cars (although it is a bonus!), but you do need to be passionate getting under the skin of the automotive industry, thrive in a fast-paced environment where priorities shift quickly and take pride in producing best-in-class work.

WHAT YOU'LL DO

• Work with the Brand & Commercial teams to develop and execute the overall event strategy for brand-led events, aligned with the marketing goals and objectives.
• Project manage our key Brand events planning and managing a calendar of Carwow Group wide events, including consumer exhibitions, trade shows, corporate conferences, webinars, product launches and sponsored events.
• Develop and implement marketing campaigns to promote all Carwow Group events across all channels, working closely with the Brand Creative, Brand Solutions and Content teams to create compelling event collateral, invitations, and promotional content.
• Ensure consistent messaging and branding across all event communications.
• Drive event registration and attendance through targeted campaigns and outreach.

• Manage event vendors and external partners, ensuring deliverables are met according to timelines and budget.
• Coordinate the production of event marketing materials such as signage, presentations, brochures, and promotional items.

• Analyze and report on the performance of each event, using metrics such as attendance, engagement, lead generation, and ROI.
• Gather and incorporate feedback from attendees, stakeholders, and team members to improve future events.
• Coordinate follow-up activities post-event, such as surveys, thank-you emails, and lead nurturing campaigns.

WHAT YOU'LL NEED

• 4+ years in a similar events or marketing role
• Strong project management and event experience with a bias for action
• Close working relationships across the whole business particularly the media and marketing teams
• Ability to influence and enthusiasm required to handle daily deadlines, combined with a calm and can-do attitude
• Budget management skills with a strong attention to detail, even under time pressure
• Passion, drive and a can-do approach 
• The ability to visualise strategy and GTM plans in clear, accurate and creative ways.  
• Strong understanding of Excel / Google Sheets.

THE PROCESS

• Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
• Step 2: Video-interview with the Head of Brand
• Step 4: In-office task-presentation with Brand Director & Commercial Director

WHAT'S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays 
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year 
• Option to buy 3 extra days of holiday per year  
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.