Senior Commercial Finance Analyst - Customer & Marketing

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 600 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

THE ROLE

Our high-growth automotive tech scale-up is seeking a hands-on Senior Commercial Finance Analyst to support the next phase of rapid expansion. Backed by a recent $52m investment, we're building a best-in-class commercial finance function to support our ambitious growth plans. You’ll be responsible for partnering with the impressive Chief Customer & Marketing Officer (CCMO) who is responsible for the largest cost base in the business, the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units. You will provide best in class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast-paced environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you.

WHAT YOU'LL DO

• Partner with the CCMO to ensure deep understanding of their P&L and implications of decisions as we navigate ambitious growth plans
• Hold the CCMO accountable for our long run marketing spend & marketing team efficiency goals, as determined by the long term plan
• Be the conduit between Group FP&A and the Customer & Marketing ensuring they are aligned on forecast expectations
• Use financial & commercial acumen to support strategic decision in the marketing org
• Champion customer metrics in the business
• Financial support on tactical marketing spend decisions

COMPETENCIES

• Senior Stakeholder Management, Influence & Negotiation: Relationship building & executive maturity to effectively challenge stakeholders to influence decision-making and challenge assumptions diplomatically
• Modelling & Analytics: Tech savvy & competent in best-in-class analytical methods & software
• Communication: Effective written and verbal communication & ability to clearly communicate complex financial information
• Strategic Vision: A good understanding of the broader business strategy and market dynamics
• Commercial Acumen: In-depth understanding of the business & market to connect risk & ops and support informed decisions
• Agile & Curious: Embrace change & leverage technology to improve processes & creative problem-solving

SPECIFIC KNOWLEDGE & EXPERIENCE

• Customer Economics: Comprehensive understanding of customer definitions, CAC & LTV and using it as a conduit for growth
• Paid Marketing: Understanding of digital marketing including attribution methodologies, return metrics and the implications of decision making on the P&L
• Marketing Funnel: Knowledge of the marketing funnel and application to a consumer facing marketplace business

NICE TO HAVE

• Cohort Modelling & experience with Market Mix Models
• Partnered with the CMO or senior stakeholder in the marketing sector
• Exposure to the media planning market & the dynamics of the key players

WHAT YOU'LL NEED

• A positive & energetic individual who can thrive in a high-growth & exciting work environment
• An experienced finance business partner with a track record of fostering valuable, cross-functional relationships - experience in partnering with a senior marketing leader is a bonus
• Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions
• Experience with marketing analytics, performance marketing & customer metrics (LTV, CAC) in a platform business is a strong advantage
• Critical thinker who can use analytical techniques to dive into the detail, draw informed decisions, and then zoom out  to provide commercially minded recommendations
• Advanced financial modelling & presentation building, use of Google’s Suite is a bonus
• Experience in a fast growth marketplace business with exposure to paid marketing is an advantage
• Qualified accountant with extensive post-qualification experience 4-5 years

HIRING PROCESS

• Virtual Talent Screen with Talent Partner 
• 1hr virtual or in-person interview - Experience & Values 
• 2hr in-person Analytical Exercise & Interview 
• 24hr Case Study exercise then 1hr in person presenting your results 

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays 
• 28 days of holiday
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• 2 extra days on your third year anniversary
• 5 extra days on your tenth year anniversary
• Option to buy 3 extra days of holiday per year 
• Work from abroad for a month (due to popular demand, this offer excludes the moon). 
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• The latest tech (Macbook or Surface) 
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events: tech lunch’s, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. 
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally. 

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