Marketing Campaign Operations Lead (USA)

USA

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

The Marketing Campaign Operations Lead will drive Cedar's lead-generation efforts with a focus on event recruitment, lead management, and operational efficiency. The ideal candidate has experience in Demand Generation, with a heavy focus on operations and lead management. This role requires a detail-oriented individual capable of managing audience lists, tracking performance, and ensuring data accuracy. The successful candidate will collaborate with sales, marketing, and business development teams to align outreach strategies, oversee execution, and meticulously prepare lead details for the sales team, ensuring the highest conversion rates.

Gain further insight into this opportunity by viewing this video featuring the hiring manager:

https://youtu.be/kzQRteQNq-s?si=TPFAh12MpMQ0X3tJ

Responsibilities

Lead Generation

• Build and manage target lists for event and marketing campaigns
• Develop and manage campaigns for both sales account-based and programmatic marketing outreach
• Monitor and analyze the effectiveness of recruitment and distribution efforts for each event and campaign
• Optimize the campaign response-to-deal process, collaborating with sales, and operation teams to enhance lead management, routing and nurturing 
• Ensure clean and efficient handoff of leads to sales for high conversion to pipeline
• Cultivate and manage executive relationships to facilitate high-level introductions and strategic engagements
• Regularly meet with sales reps to review their territory to identify gaps in relationships and propose potential introduction tactics
• Manage, review, and triage new inbound opportunities from the Cedar website and inbound emails.

Data Management and Operational Efficiency

• Maintain and oversee complex spreadsheets for tracking lead generation activities and performance metrics, consistently pulling data from multiple sources. 
• Ensure data accuracy and develop streamlined processes for effectively sharing insights with executives
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions.
• Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
• Oversee lead management in Salesforce
• Own campaign management in Salesforce
• Own marketing automation tools, integrations and processes (Hubspot & Groove)
• Collaborate closely with Sales Operations on optimizing connectivity between sales and marketing systems and processes 

Pipeline Management and Partnership Support

• Monitor and manage the marketing and sales pipeline to ensure a steady flow of leads
• Analyze pipeline data to identify bottlenecks and areas for improvement
• Collaborate with sales teams to ensure timely follow-up and movement of leads through the pipeline
• Develop and implement strategies to accelerate pipeline velocity
• Track and report on key pipeline metrics
• Use Salesforce to maintain accurate and up-to-date records of leads and pipeline status
• Conduct regular pipeline reviews with stakeholders to align on progress and priorities
• Manage relationships with advisors and partners to expand campaign reach
• Build and maintain strong relationships with growth teams to ensure mutual goals and objectives are met

Required Skills & Experiences

• Minimum 4-6 years of related experience in event operations, marketing operations, or general campaigns management
• Bachelor’s Degree in a related field
• Experienced level of Google Sheets /MS Excel functionalities such as VLOOKUPs, pivot tables, and complex formulas to organize, analyze, and visualize data
• Experience in Salesforce building reports and campaigns, managing integrations with marketing automation and/or other tools, and troubleshooting technical issues 
• Experience in marketing automation tools such as Hubspot, Marketo ect. 
• Experience in sales engagement platforms such as groove.io, zoominfo, apollo.io or outreach.io is a plus
• Strong background in lead management, marketing technology administration, and sales collaboration
• Self-motivated with strong communication and interpersonal skills; must be able to manage multiple priorities concurrently

Compensation Range and Benefits

• Salary Range: $114,750 - $135,000 
• This role is equity eligible
• This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

#LI-TN1

What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of PTO per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including the Cedarian Advisory Group (a cross-functional cohort focused on increasing internal inclusiveness at Cedar) and three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians) 
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally

About us

Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we’ve raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar’s valuation to $3.2 billion.

As of December 2023, Cedar is engaging with 25 million patients on an annualized basis, and is on target to process $2.6 billion in patient payments annually. Cedar’s ambition is to serve 50-60 million Americans by 2025, about half of the U.S. population that makes medical payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.