Marketing Operations Coordinator

Vibrant storytellers and Chainalysis evangelists, our Marketing and Demand Generation teams work together to enable sales, increase leads, and connect key-players in the cryptocurrency industry via cutting-edge research, real customer success stories, and targeted outreach to potential customers and partners. 

A Marketing coordinator on our team is expected to proactively own task execution in the EMEA region for the Marketing Operations team and strengthen the bond between Marketing Operations and the local field teams both in and outside of Marketing. The Marketing Operations coordinator should proactively look for new tasks to help build trust in the Marketing Operations team and receive feedback humbly and eagerly. 

In this role, you’ll: 

• Become familiar with the full Marketing funnel as it relates to Chainalysis, with emphasis on analyzing data around top lead sources, marketing campaign effectiveness, and marketing revenue influence modeling.

• Gain a solid understanding of Marketing Automation tactics and working comfortability using Marketo and Salesforce to build and execute email programs, Newsletters and landing pages for events, webinars, and more.

• Seek opportunities to learn more about Lead Acquisition and Demand Generation tactics in relation to paid advertising, inbound lead management, and the marketing Funnel.

• Identify opportunities to “fill in the gaps” on our marketing campaign performance via metrics like: Email Open Rates, Email Engagement Rates, Event Registration, and Attendance Rates

• Learn how to manage a weekly email communications calendar across multiple verticals and audience segments. You’re now proficient with process management, deliverable timelines, execution on multiple projects simultaneously, and effective communication with stakeholders. 

• Form a working knowledge of the importance of the Marketing tech stack, data cleanliness, and how data flows throughout the system.

We’re looking for candidates who have: 

• Experience managing multiple high-priority projects and maintaining an orderly and organized approach

• Previous course work in marketing, management, or related technical field

• A “team-player” attitude where no task is too small or too tedious if it advances the team’s strategic initiatives 

• You have a growth mindset lending you to enjoy learning new things, take on new challenges, and be accountable for moving projects forward

• Worked with a Marketing Operations platform (Marketo/Elequo/Pardot/Hubspot) - we use Marketo!

Nice to have experience: 

• An interest in cryptocurrency or B2B SaaS Marketing.

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here. 

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture. 

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.