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Sr. Product Marketing Manager

Open Source has taken over the world of software development. However, the largest trade off still persists, security. Companies spend an enormous amount of time and resources patching and fortifying open source software in order to ship with confidence & compliance. 

Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. Customers including Snowflake, Canva, and HPE rely on Chainguard to build securely with open source software across the organization.

Chainguard is the safe source for open source.

About Us

We live and breathe our company values:

We are customer obsessed - Our true advantage is the strength of our relationships with customers through collaboration, empathy, and responsiveness.  We establish trust as we educate, advocate, and listen to their needs.  Our focus is on delivering solutions to our customers that create value and make their lives better. 

We have a bias for intentional action - We’re a start-up and we need to move fast. However we need to move fast through intentional action to make sure we’re able to deliver quickly and efficiently on what is most impactful to our collective success.  We prioritize, plan, try things, and fail fast.  We think about how what we do impacts other teams and communicate our progress - owning the whole solution from start to finish. If we move fast enough, we can make two or three mistakes, learn, and correct them before competitors even make their first decision.

We don’t take ourselves too seriously (but we do serious work) - Though we are solving an important problem which takes focus and a degree of seriousness, we don’t take ourselves too seriously while we do.  We laugh, have fun, embrace uniqueness, and enjoy the journey. Together.

We trust each other and assume good intentions - We hire great team members and trust them to do their work. We’re transparent with data, news, and decisions - positive or negative - to empower team members to make well informed decisions. Showing up for each other fully means we celebrate each other’s accomplishments as well as give compassionate direct feedback when needed.  We always default to assuming good intentions.

The role, in a nutshell:

As a Product Marketing Manager at Chainguard, you help tell the story of Chainguard Images. You understand our customers, our community, and the challenges they face. You write about their story and help them understand how Chainguard can help them become the heroes they really are.

What you'll do

Who, Where and Why

  • Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address.
  • Research, document, and operationalize particular customer use cases and problems that Chainguard solves.
  • Identify and define the key value drivers which differentiate Chainguard in the market.
  • Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.

What

  • Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of Chainguard.
  • Participate and contribute to field and industry events as a Chainguard evangelist and thought leader.
  • Develop and deliver product, market, and industry-specific enablement to the Chainguard sales team and partners.
  • Create campaign messaging and content as required to support ongoing marketing initiatives.

Proof

  • Develop relationships with analysts and regularly brief them about Chainguard’s unique value proposition.
  • Document and demonstrate Chainguard value in analyst market research reports.
  • Support the development of customer case studies and webinars that help to demonstrate the value of Chainguard for our customers.

Choices

  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
  • Support research into competitive threats and challenges to understand how to position Chainguard in a rapidly changing market.
  • Research and track overarching market trends and patterns.
  • Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.
  • Research and support pricing and packaging decisions in order to meet market demands and needs.
  • Define and lead market research projects into specific market segments.

Qualifications

  • At least 6 years enterprise software marketing experience, including 4 within product marketing.
  • Deep understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings and open core software is required. 
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
Base Salary Range
$170,000$190,000 USD

A few of the benefits we offer (for our full time employees):

  • Equity/stock options
  • Unlimited PTO
  • Remote work with flexible coworking and team meetup opportunities
  • Home office and internet stipend
  • 100% health/dental/vision insurance coverage for you and your family

If your experience is close but doesn’t fulfill all requirements, please apply. Chainguard is on a mission to build the best team. To achieve our goal, we are focused on hiring “Guardians'' with unique backgrounds, perspectives, and experiences.

Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

For US based roles - Chainguard participates in E-Verify and will provide the federal government with employee Form I-9 Information to confirm authorization to work in the U.S. Chainguard, Inc. only uses E-Verify once a candidate has accepted a job offer and completed the Form I-9. If E-Verify cannot confirm that an employee is authorized to work, Chainguard, Inc. will give the employee written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so the employee can begin to resolve the issue before any adverse employment action is taken. For more information about your right to work, please see the Notice of Right to Work.

By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Privacy Policy.

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4 jobs
DEPARTMENTS
Marketing
SENIORITY LEVEL REQUIREMENT
Senior
TEAM SIZE
51-200
LOCATION
Hybrid
DATE POSTED
February 15, 2024

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