The Experience Lab Director (Onsite, Nashville)

Main Areas of Focus: Hospitality, Fundraising, Strategic Partnership Cultivation, Brand Representation

Location: Nashville, TN and the surrounding areas

Eligibility: charity: water hires from all 50 U.S. states. At this time, we are only considering candidates who are eligible to work in the United States without the need of company sponsorship now or in the future.

JOB HIGHLIGHT

You’re a promoter and inspirational leader who will build and manage a team, initiate strategic partnerships, and raise funds through charity: water’s Experience Lab. You’ll serve as the primary spokesperson for the space, as well as inspire guests to donate. You’ll help build the promotional strategy, find creative ways to get people into the space, and work with other teams within charity: water to create and curate a memorable, dynamic and share-worthy experience for visitors.

JOB SUMMARY

The Experience Lab Director reports to the VP of Marketing & Growth and is responsible for the day-to-day operations of The Experience Lab and its business outcomes. This includes the staffing and management of the core team, serving as the main host and guide for visitors and groups, and overseeing special events and activities. You’ll ensure that all visitors have a first-class experience that connects them more deeply to charity: water and our work and inspires them to join us. You will provide vision for the space overall and build strategic partnerships that allow for more visitors to and more revenue from The Experience Lab. You must be a dynamic individual who can learn, teach, advocate, and build. Your success will be measured through newly acquired partnerships, overall revenue and donations generated from the space, and how many people experience it.

YOU’LL BE RESPONSIBLE FOR…

●      Being a front-facing brand ambassador and sales leader to help spark meaningful long-term partnerships that result in new revenue, educating the public, and brand lift

●      Building promotions and strategic partnerships strategies that help drive traffic into the space

●      Prospecting and pitching new strategic partnerships

Contributing towards the annual revenue goals for the Experience Lab both in direct funding and gift-in-kind donations

●      Representing the organization at various virtual and in-person networking, speaking, and thought-leadership events to bring new brand partners into the funnel and identify fruitful partnership opportunities

●      Creating a high-performing team to create an incredibly welcoming and exciting environment and experience for all visitors

●      Overseeing the execution of timed experience and narrative flow for guests and creating ongoing ideas for improvement

●      Identifying and closing new inbound opportunities that have the potential to be developed into long-term official and flagship-level brand partners

●      Serving as a thought partner to leaders across the organization in working towards our 5-year organizational goals, including blue sky brainstorming and building operational efficiencies that will help our team scale for growth

●      Having a finger on the pulse of industry, fundraising and innovative marketing trends and key players, especially in the Nashville area

YOU MUST HAVE…

●      Minimum of 10+ years of new business cultivation or sales experience and a proven track record of at least $1M in annual revenue generation

●      5+ years experience in the hospitality, sales, fundraising, or marketing industries

●      Outstanding communication and storytelling skills, articulate and persuasive, with well-honed relationship-building skills

●      Love of hospitality

●      An incredible passion for our mission that invigorates and excites everyone with whom you share it with

IT’S AN ADDED PLUS IF YOU HAVE…

●      Proven expertise within a medium/large non-profit organization or a growing tech-savvy business

●      A network of strong corporate relationships with marketing and CSR leaders

●      Volunteer management experience

●      Experience effectively using Salesforce as a CRM tool

YOU’LL BE SUCCESSFUL IF…

You are a promoter

You are enthusiastic and are able to transfer your enthusiasm to others.  You are creative and are coming up with never-thought-of ways to drive traffic. You can find ways to package the charity: water experience to disparate audiences not limited to churches, schools, families, athletes, musicians, influencers

You make friends easily and form partnerships and alliances

You’re bold and unafraid of cold conversation or pitching. You’re comfortable walking in cold to any business, making friends, and turning business owners, bartenders, and sales clerks into insiders. You make them feel included in the powerful mission, and thinking of ways that their business can align and support

You are a gracious host

You curate exceptional brand experiences like the chef and manager of a 3 star Michelin restaurant. You know about and are inspired by Unreasonable Hospitality. You think about the smallest details, and make sure the guest experience is dynamic, unique, human, visceral and unforgettable. You take inspiration from luxury thinking from brands such as the Four Seasons, Ritz Carlton, and the best restaurants in the world. You create systems to create continuity post-visit. You’re constantly testing and improving these systems, to optimize them for results, and guest experience.

You are a dynamic speaker

You can captivate and tailor a message to a diverse set of people - from a group of 5-year-olds sitting on the floor to an elderly couple married for 50+ years.

You are an inclusive leader

You are great at getting ideas out of people, hosting brainstorms, and making people feel heard. You facilitate creative conversations and know how to pull the best ideas out. 

You are perceptive

You know when to lean into the faith-based motivations of guests and how to speak their language. You are equally comfortable with those who find faith anathema.

You take initiative

You see something that needs improvement and you take action. You propose solutions to problems and research subjects that will help you do your job better. You’re proactive about making sure various departments have the information they need about your projects.

You have a team ethos

You thrive in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission. You’re excited to work cross-functionally with other departments.

TEAM OVERVIEW

The Marketing & Growth team is a deeply passionate, incredibly thoughtful, and highly skilled group of storytellers, marketers, managers, and makers. Through our Brand & Content, Marketing & Communications, Supporter Experience, Growth, and Experience Lab teams, we create innovative campaigns, craft powerful stories, and deliver world-class experiences to help the world, along with our amazing community of supporters, become more aware of the global water crisis and inspire them to join us in our mission to end it.

ORGANIZATIONAL OVERVIEW

At charity: water, we believe that water changes everything. We work with local implementing partners to fund sustainable solutions that provide clean and safe drinking water to people around the world. Since 2006, with a diverse team of world-changers and an unstoppable community of supporters, we’ve brought clean water to more than 17.5 million people worldwide. With the makings of a mid-size tech startup, we’re reinventing charity through endless innovation, contagious passion, beautifully crafted stories, and a powerful brand that inspires a new kind of generosity.

At charity: water, we value every background, identity, and experience. We believe that a diverse team, informed by different cultures and perspectives, makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity, inclusion, belonging, and equality in everything we do.

BENEFITS & PERKS

Unlimited PTO

Summer Fridays

6-week paid sabbatical leave after 5 years of employment

Annual bonus potential through The Pool

401k plan + employer match

Medical covered at 80% + Dental/Vision contributions

FSA + dependent day care FSA

Employer-paid life insurance, STD, LTD

16-week paid maternity and paternity leave for new parents

Stipends for Home office, Professional Development, TSA Pre-check and a You-do-You Perk

2-4 annual travel requirements to spend quality in-person time with the team

Note, charity: water will never ask you for your credit card or financial information during the interview process. Should you receive a message requesting this information, please mark the email as spam and report here.