Chief Marketing Officer

Chief Marketing Officer

Fastly is recruiting a passionate and innovative Chief Marketing Officer (CMO) who will lead it through its next phase of growth. The CMO will provide strategic direction to the marketing team, evolve the function into a best in-class organization, develop and deliver our go-to-market strategy and enhance brand and product awareness across Fastly's global footprint. The executive will play a key role on Fastly's senior staff team reporting directly to the CEO and be intimately involved in all pertinent corporate decisions.

In particular, Fastly is looking for a CMO to spearhead this next phase of growth with an emphasis on simplification of processes and scaling demand generation in a highly complex, competitive and fast-moving market. The CMO will provide end-to-end marketing expertise, including brand management, digital customer experience, creative, thought leadership, demand generation, channel management (social and web/digital), analytics and data insights, product marketing, and marketing technology. The individual will be charged with leading and enhancing a marketing organization, bringing in world-class talent, and driving revenue in partnership with the sales and product organizations.

KEY RESPONSIBILITIES

• Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization's goals. Help create an inclusive, dynamic working environment that brings out the best in the team.
• Demand Generation: Define and drive effective lead generation activities that resonate with the customer and fuel pipeline growth for the sales organization. Focus on the customer journey and appropriate segmentation to produce not only leads into the pipeline, but also tracking through to revenue.
• Product and Strategic Marketing: Create and own the customer engagement and marketing strategy for new and existing products and features. Develop a compelling product narrative and value proposition for Fastly product offerings.
• Brand Development: Be visionary, leverage data and market insights, and think strategically to develop and refine Fastly's brand and positioning while operationalizing and ensuring consistent execution of the marketing message through all market-facing channels. Drive the company's internal alignment and external communications across all market touchpoints. Play a leadership role as company spokesperson and manage relationships with key influencers.
• Customer Engagement: serve as a champion of customer engagement (in partnership with Client Services), effectively tracking and measuring progress and efforts through all customer-facing channels.
• Marketing Analytics and Operations: Establish a set of key performance indicators and provide consistent reporting against the marketing team's objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.
• Global Go-to-Market Strategy: Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth.

DESIRED OUTCOMES

• Build a scalable, high velocity demand generation engine that allows Fastly to expand its market share.
• Refine the marketing organization, mature processes, and modernize the marketing operations and use of analytics.
• Support the company in a marketing transformation, including the establishment of a powerful and unified brand.

The ideal candidate will be a successful, entrepreneurial B2B SaaS marketing leader who has led an end-to-end marketing organization within a SaaS environment. This executive will bring broad experience across marketing disciplines including demand generation, channel and partner marketing, product marketing, and brand with an expertise in digital marketing and developing a multi-channel approach to identify, capture, and nurture marketing-qualified leads. The individual should have a strong executive presence and the ability to connect with diverse stakeholders, including the other executive leaders, the Board of Directors, customers, partners, and analysts. The CMO will have an extraordinary ability to set team priorities, rally around those priorities, and lead in a fast-paced, entrepreneurial environment.

IDEAL EXPERIENCE

• 15+ Years of Global Marketing Leadership, ideally within high-growth, B2B technology business.
• B2B Software/SaaS Experience Experience marketing enterprise software solutions, ideally highly technical products to a broad and diverse audience. Selling into tech buyers (devops, CIO, CTO, etc) - not consumer products.
• Demand Generation and Go to Market Expertise - Prior experience maximizing lead/demand generation, developing processes to drive growth, and track record of successfully delivering their unique value proposition to customers to achieve competitive advantage.
• Track Record of Building Strong, High Performing Teams People leadership experience with a track record of hiring, developing and growing a world-class marketing organization.

CRITICAL LEADERSHIP CAPABILITIES

Driving Results

Fastly's CMO must be comfortable operating in an entrepreneurial, data-driven culture. A successful CMO will:

• Act to surpass goals, seizing opportunities to push the envelope.
• Set continually higher goals that are ambitious but realistic for the marketing team, geared to Fastly's organizational objectives.
• Lead to surpass goals, seizing opportunities to push the envelope as Fastly shifts from product selling to solution-selling.
• Focus on new business opportunities and how to take Fastly's messaging to market that will enable the company's targets to be exceeded.

Strategic Thinking

The successful marketing executive will develop and lead the strategic marketing vision for Fastly, conveying a clear vision of the future and making the connection between the vision and operational plan by:

• Defining the evolving future of market/market segments, and using logic and evidence, contrasts with the present.
• Explaining how changes in competitors, clients, and market segments affect Fastly's market position.
• Translating broad corporate strategies into clear, specific objectives, plans, and KPIs for the marketing organization.
• Creating plans that address specific market opportunities for Fastly's software and products.

Work Location(s) & Travel Requirements

This position is based out of Fastly's San Francisco office. Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

This position may require travel as required by your role or requested by your manager.

Salary

The estimated salary range for this position is $350,000 to $400,000. Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location. This role may be eligible to participate in Fastly's equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

• We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), company paid holidays, paid time off and paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program.