Chief Marketing Officer

Responsibilities

• Own all of Blueboard’s marketing efforts, including defining and leading marketing strategy, building and leading the marketing organization, and tying all our efforts into our GTM strategy
• Develop our approach to creating and shaping our category - what overarching problem in the market we are solving and why we’re the company to solve it uniquely
• Evolve our brand strategy and positioning that resonates and motivates our target buyers to act
• Oversee the development of product marketing, messaging, and storytelling for a broad set of target customers for Blueboard’s HR and Sales buyers
• You will represent the voice of the market within the organization, bringing your insights to sales, customer teams, product, engineering, and leadership.
• Partner closely with Sales & Account Management to help them achieve their revenue goals
• Provide clear direction for team members by setting targets, prioritizing tasks, assigning responsibility, and monitoring workflow
• Ensure the growth and development of team members through team leadership, skills coaching, and career mentorship to ensure performance expectations are met, and team members can pursue personal career goals

Qualifications

• At least 10-15 years of proven experience in B2B demand generation, product marketing, brand marketing, and related areas, including experience leading the Marketing function at a company with $100M ARR.
• Has led the annual planning of marketing strategies and initiatives and has presented plan and reporting to Board.
• A proven ability to think beyond scope of your function or team to be an effective leader and thought partner at the Executive level
• Having a track record of exceptional performance that has included 0>1 building and 1>N scaling.
• Has led impactful brand-building campaigns and category-creating initiatives
• Ability to coach teams of varying levels of experience (from entry-level to Director), passionate about development and training
• Excellent communication skills – both spoken and written
• Strong planning and organizational skills
• Enjoys wearing the many hats that come with a dynamic, fast-moving start-up environment
• High EQ. Blueboard is a close-knit team, and we are looking for someone to help foster and grow an awesome culture