Director, Marketing Strategy

Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.Must be local to the New York, New Jersey or the tristate area.The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.The director role is charged with elevating and optimizing current reporting programs, processes, and outputs, as well as finding new ways to support clients with a data-driven focus in collaboration with the corporate analytics team.Duties And Responsibilities• Oversee a portfolio-level reporting and analytics program• Serve as your portfolio’s liaison to Activation Analytics leadership and work closely with the data engineering team, digital strategy team, and cross-office peers to continue to grow and optimize Fingerpaint’s data initiatives, analytics programs, and practices• Lead cross-functional projects using data modeling and analysis techniques to discover insights that will guide strategic decisions• Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams• Support omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaigns• Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives• Develop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel• Develop models and synthesize recommendations on best path forward for specific products• Oversee projects and provide guidance to project team on research and client-related issues• Own and direct all aspects of client development and direction; ensure client satisfaction with project deliverables• Manage direct reports and mentor staff outside of direct report responsibility• Provide subject matter expertise to internal and external customers• Requirements and Experience• Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (can be combination of client and agency experience)• Expertise with Tableau and programming languages like SQL• Familiarity with syndicated data sources (eg, IQVIA, claims data, etc)• Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations• Excellent communication, interpersonal, and management skills are required• Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources• Strong problem-solving, quantitative, and analytical abilities• Demonstrated ability to prioritize and manage workload and meet project deadlines• Must enjoy working in demanding environment as a key member of a dynamic, team-based organizationDon’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.