VP, Institutional Marketing Strategist

ABOUT CIM GROUP:

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!

POSITION PURPOSE:

The Head of Institutional Marketing is a B2B position responsible for developing and driving marketing strategies to increase capital raising within the Institutional Channel (i.e. Public and Corporate Pensions, Global Insurance Companies, and Sovereign Wealth Funds). This newly created leadership role will serve as the primary marketing contact to the Institutional Sales and Portfolio Optimization (PO) Teams. 

• Develop and present the annual marketing plans for the Institutional Distribution Channel while working closely with the Sales and PO teams.
• Build integrated and individual marketing campaigns grounded in clear marketing briefs designed to attract and retain distribution channel partners.
• Leverage Thought Leadership and Content as an important vehicle for both enhancing the CIM brand and engaging clients and prospects. This will be completed by partnering with internal Subject Matter Experts as well as external agency partners.
• Leverage CRM tools and data to Implement sales-driven automated communication streams.
• Define the target audience experience and content within cimgroup.com.
• Work closely with the internal Shared Services/Creative, Digital Marketing, and Public Relations teams on both the development and execution of all campaigns. 
• Serve as a key partner to other internal shared service constituencies including Compliance, Legal, and Sales Operations.
• Establish and report annual marketing Key Performance Indicators (KPIs) as well as individual campaign metrics.
• Stay abreast of what competitors are doing from a marketing perspective and provide bi-annual assessments.

• Bachelor’s degree
• 12+ years’ experience in financial services marketing (including experience in institutional, corporate, and/or alternatives investments marketing) 

• You are a dynamic, entrepreneurial individual who thrives on driving business results. You take great pride in your work and the company for which you work. Being a thoughtful, disciplined marketer that knows how to gain buy-in and will follow-through on your commitments are a key part of your personal brand. You are a strong partner who wants to win together with your teammates.
• Additionally, you have an analytical mind, continuous Test & Learn mentality, and drive for demonstrating the value that Marketing brings to an organization.
• As a natural leader, you exemplify a can-do attitude who is ready to roll up your sleeves to creatively solve problems and drive for results.
• You excel in a heavy sales-driven culture and operate effectively and efficiently in a fast-paced deadline drive environment and can manage multiple tasks while prioritizing among competing work assignment. 

WHAT CIM OFFERS:

At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including:

•   A variety of Medical, dental, and vision benefit plans

•   Health Savings Account with a generous employer contribution

•   Company paid life and disability insurance

•   401(k) savings plan, with company match

•   Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave

•   Up to 16 hours of volunteer time off

•   Up to 16 weeks of Paid Parental Leave

•   Ongoing professional development programs

•   Wellness program, including monthly and quarterly prizes

•   And more!

Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required. At CIM, base pay is one part of the total compensation package. For this role, bonus compensation may be a significant part of the total compensation.  The anticipated base salary range for the position in New York is $180,000 - $250,000.

HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:

At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

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