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Creative Strategist - job 2 of 4

Job Description

We are seeking a highly-motivated, outgoing and creative individual with experience producing comedic, relevant, and engaging social media content to join the NYC Department of Transportation’s Office of Communications as a Creative Strategist.

The selected candidate, reporting to a Creative Director, will help develop, produce and post social media content across several social media channels, as well as offer support and guidance for the cohesive creative vision of other communication mediums including marketing, website, graphic design, videography & photography, and other related work.

The Creative Strategist will develop fun, engaging, innovative, and creative ideas and concepts that align with Office of Communications and agency goals and will collaborate with colleagues to ensure effective execution.

Duties and Responsibilities

- Develop creative messaging and strategies to advance agency goals across social media channels;
- Stay up to date on both current social media trends as well as the agency’s press initiatives;
- Coordinate with other departments within the agency for the production of social media content highlighting their work;
- Produce engaging video and image content highlighting the work of different departments;
- Write creative and compelling copy for social media;
- Offer guidance on copy for marketing materials, press materials, and other multimedia projects across other communications channels;
- Monitor and maintain the agency’s social media profiles;
- Other related duties

COMMUNITY COORDINATOR - 56058

Qualifications

1. A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
2. High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
3. Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Creative Strategist, City of New York

Are you a creative powerhouse with a knack for producing hilarious and vibrant social media content? If so, the NYC Department of Transportation is looking for you to join their dynamic team as a Creative Strategist! This role is perfect for someone who is not only passionate about communication but also loves engaging an audience with fun, innovative ideas that resonate with today’s social media landscape. As a Creative Strategist, you'll be reporting directly to the Creative Director, and your mission will be to develop and share amazing content across various social media platforms. You'll collaborate closely with different departments to highlight their initiatives while creating compelling videos and eye-catching imagery. Your creative messaging will play a key role in advancing agency goals, ensuring that our message is not only heard, but also enjoyed! Staying on top of current social media trends is crucial to your success, as it will help you to craft relatable content that aligns with our broader communications vision. Your ability to write captivating copy and provide guidance on marketing materials will further enhance our outreach efforts. If you thrive in a collaborative environment and are looking for an exciting opportunity in New York City, come make a difference with us! Apply now and help reshape how we connect with our community!

Frequently Asked Questions (FAQs) for Creative Strategist Role at City of New York
What are the main responsibilities of a Creative Strategist at the NYC Department of Transportation?

As a Creative Strategist at the NYC Department of Transportation, your main responsibilities will include developing and producing engaging social media content, coordinating with various departments for a cohesive creative presence, and crafting compelling copy. You'll also monitor and enhance the agency’s social media profiles, staying current with trends and agency goals to effectively engage the community.

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What qualifications are necessary to apply for the Creative Strategist position with the NYC Department of Transportation?

To apply for the Creative Strategist position at the NYC Department of Transportation, you need a baccalaureate degree from an accredited college and at least two years of relevant community work experience. Alternatively, a high school diploma with six years of related experience is acceptable. Practical experience in social media content creation is particularly crucial.

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How does a Creative Strategist contribute to the overall communication strategies at the NYC Department of Transportation?

A Creative Strategist contributes significantly by crafting creative messaging that aligns with the agency’s goals and initiatives. They develop innovative ideas and concepts that engage audiences on social media, as well as providing support for other communication channels such as marketing and press materials, ensuring a consistent and effective message.

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What type of skills should a Creative Strategist have to succeed at the NYC Department of Transportation?

A successful Creative Strategist at the NYC Department of Transportation should possess strong creative writing skills, an understanding of social media trends, and the ability to produce engaging content. Skills in visual content creation, as well as a collaborative spirit to work with different departments, are essential for achieving agency goals.

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What is the work environment like for a Creative Strategist at the NYC Department of Transportation?

The work environment for a Creative Strategist at the NYC Department of Transportation is collaborative and inclusive, aimed at fostering creativity and innovation. It is a supportive space where diverse ideas are welcomed, and you’re encouraged to engage with various teams to enhance communication efforts.

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Common Interview Questions for Creative Strategist
Can you describe your experience with social media content creation?

When answering this question, highlight specific social media platforms you’ve worked with, the types of content you’ve created, and any measurable successes. Use concrete examples to demonstrate your skills in generating engagement and your familiarity with trends in social media.

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How do you stay updated with the latest social media trends and algorithms?

Discuss your approach to staying current, such as following industry blogs, participating in webinars, and engaging with content from thought leaders. Emphasize your proactive nature in continuously learning about changes that impact social media engagement.

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What strategies do you implement to make content engaging?

Share specific examples of innovative ideas you've executed, like audience polls, interactive content, or relatable humor. Highlight your creative process for developing content that resonates with an audience while aligning with agency objectives.

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Can you tell us about a time you collaborated with other departments?

Draw on a concrete example where you worked with cross-functional teams, detailing the project and your role. Emphasize communication skills, flexibility, and how you achieved a successful outcome while respecting different department goals.

Join Rise to see the full answer
How do you measure the success of your social media campaigns?

Explain how you track metrics, such as engagement rates, reach, or conversion rates. Discuss specific tools or analytics you’ve used and how you’ve adjusted strategies based on data insights in previous campaigns.

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What creative approaches have you used in previous roles to solve communication challenges?

Provide an example of a particular challenge you faced and your innovative solution. Show your problem-solving prowess and ability to think outside the box while relating it back to your role in the Creative Strategist position.

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Describe a successful campaign you developed and the results it achieved.

Talk about a specific campaign, its objectives, your role in planning and execution, and the positive outcomes it had. Use quantitative success metrics to showcase your ability to create impactful content.

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How would you manage a negative comment or criticism on social media?

Discuss the importance of timely and thoughtful responses. Emphasize the need for empathy and professionalism, and cite examples of how you’ve previously handled similar situations with a focus on maintaining the organization's reputation.

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What tools do you use for content creation and social media management?

List the tools you're familiar with, including graphic design software, social media scheduling platforms, and analytics tools. Highlight how these tools enhance your efficiency and the quality of content produced.

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Why do you want to work for the NYC Department of Transportation as a Creative Strategist?

Express your passion for public service and community engagement. Highlight your desire to utilize your creative skills to contribute positively to the agency’s mission, emphasizing alignment with their values and vision.

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Our Mission To work to eliminate ageism and ensure the dignity and quality-of-life of New York City’s diverse older adults, and for the support of their caregivers through service, advocacy, and education. Strategic Goals To foster independence...

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 14, 2025

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