Campaign Analysis Executive

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

Why you will love this opportunity as Campaign Analysis Executive at Civica 

As a Campaign Analysis Executive, you’ll enjoy the thrill of transforming data into actionable insights that drive successful marketing strategies. Working with a dynamic team, you’ll continuously learn and innovate, staying ahead of industry trends. This role offers the satisfaction of seeing your analyses directly impact business growth, making it both exciting and rewarding.

Role Purpose

The Campaign Analysis Executive drives marketing success by providing data-driven insights and optimizing campaigns. This role requires expertise in statistical methods, advanced data analysis with Excel and Python, and data visualization using Tableau and Power BI (Business Intelligence). Responsibilities include writing SQL queries to extract and analyze data, tracking KPIs, and evaluating campaign performance. Strong communication skills are essential for presenting insights and recommendations to support strategic decision-making.

Key Responsibilities:

Statistical Methods & Data Analysis:

·       Apply statistical methods and tools to evaluate the performance of marketing campaigns.

·       Conduct advanced data analysis using Excel and programming languages such as Python to automate processes and derive insight.

Visualization:

·       Create visualizations using tools like Tableau and Power BI to present complex data in an accessible format.

·       Develop dashboards and reports that clearly show campaign performance and key metrics.

Campaign Strategy Support:

·       Support the development of campaign strategies by providing data-driven insights and recommendations.

·       Collaborate with the marketing team to ensure that strategies are informed by robust data analysis.

Analytics

·       Utilize analytics tools like Google Analytics to analyze web traffic, user behavior, and campaign effectiveness.

·       Monitor and report on the performance of digital marketing campaigns.

SQL & Database Management:

·       Write SQL queries to extract, manipulate, and analyze data from databases.

·       Work closely with database management systems to ensure accurate and efficient data retrieval.

KPI Tracking & Reporting:

·       Track key performance indicators (KPIs) to measure the success of marketing campaigns.

·       Generate basic reports on data collection and preliminary analysis to inform decision-making.

Effective Communication & Stakeholder Engagement:

·       Communicate findings and insights effectively to stakeholders, supporting strategic decisions with clear data-driven arguments.

·       Engage with stakeholders to understand their data needs and ensure that reports and analyses meet those requirements.

Data Collection & Preliminary Analysis:

·       Focus on data collection processes to ensure the accuracy and reliability of data used in analyses.

·       Perform preliminary analysis and generate basic reports to support ongoing optimisation.

Essential Competencies

·       Must have relevant 2+ years of relevant experience

·       Proven experience in data analysis, preferably within a marketing or campaign-focused role.

·       Proficiency in statistical methods and tools for evaluating campaign performance.

·       Advanced Excel skills and experience with programming languages such as Python for data analysis and automation.

·       Experience with visualization tools like Tableau and Power BI.

·       Strong SQL skills and experience working with databases.

·       Familiarity with analytics tools such as Google Analytics.

·       Excellent communication skills with the ability to present data-driven insights to stakeholders.

·       Strong attention to detail and a commitment to data accuracy and reliability

Why you'll love working with us 

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect: 

We're all different - and we love this about us. 

We provide an inclusive, safe, and welcoming environment to all Civicans, new and old Focus on learning- there are heaps of opportunities to enable you to grow and be your best. 

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice. 

Flexible Work - we have the technology and tools to support you to work from home and come into our offices now and then to catch up and socialise with colleagues. 

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you. 

We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it.