CRM Marketing Executive (JR101150)

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Clarion’s Digital Marketing Division is the home of two market-leading brands Traffic & Conversion Summit & Affiliate Summit.  Affiliate Summit runs the biggest affiliate marketing events in the world, and attracts thousands of advertisers, networks, agencies and affiliates from the US and across the globe. 

Traffic & Conversion Summit is the biggest independent digital marketing conference in North America, we have a mind-blowing pedigree of speakers including Logan Paul and Lisa Vanderpump.

We don’t run your typical conference, so if you’re looking for a bunch of guys in grey suits, we might not be for you. We bring together SMEs, bloggers, Instagram influencers and the world’s largest ecommerce brands.  Our Vegas show sells out every year, and as EVERYBODY (including your granny) is now shopping online we continue to grow at double digit rates.

An opportunity has arisen within the Digital Marketing team at Clarion Events to work on both of our fantastic brands. The CRM Marketing Executive role is an exciting and challenging role that will work in tandem with the rest of the marketing function to grow the events, expand the brands into new geographies and engage our key stakeholder audience. This is your chance to work on the biggest event in the US digital marketing industry and learn from some of the best marketing thought leaders. You will also have the opportunity to travel to New York and Las Vegas at our epic events!

The CRM Marketing Executive will play a key role in driving overreaching company goals predominately through copywriting, website optimisation, email marketing and campaign analysis.

The ideal candidate will be someone who is ready for the next step in their career and has demonstrated passion, as well as proven experience in creating commercial copy and analysing key marketing channels such as the website and email.

Reporting into the Senior Campaign Manager you’ll work alongside to deliver marketing objectives across the Digital Marketing Events Portfolio to drive performance. You should have a proven track record of delivering revenue through marketing.

The ideal candidate will have excellent communication skills, be a team player and have the ability to organize their time to manage multiple projects. They will also have a passion for data and awareness of the online customer journey as we view these as being vital to deliver the marketing strategy

Key Responsibilities:

Email Strategy 

• Working with the Senior Campaign Manager to implement our overall email marketing strategy for promotions as well as retention (including lead nurture programs). 

Email Campaign Creation & Management 

• Email campaign creation – including copy writing, graphics, emails, templates and landing page content.
• Managing the promotional campaign calendar across attendee and sponsor/exhibitor campaigns.
• Ensure email campaigns are aligned with all channels including social media and have been communicated to the wider team ahead of time, including social, marketing ops, campaign marketers, sales, content, CS.
• Creating and managing data segments within the Customer Data Platform to use across email campaigns. 

Analysis & Insight 

• Creating and reporting on KPIs for our email promotions.
• Manage channel reporting that tracks KPIs on a regular basis to uncover actionable trends, insights and forecasts.
• Measuring campaign performance and analysing key metrics to optimize campaign effectiveness
• Using data in conjunction with the support of the Senior Campaign Manager to inform future strategy in order to provide intelligence to encourage profitability and growth.
• Development of a continuous test and learn approach across channels – ensuring that we are optimizing our email campaigns by running split tests and evaluating performance to increase conversions.
• Continued learning about digital marketing through attending events, reading, listening to podcasts and webinars.
• Identify key industry trends, tech and innovations to deliver new and exciting marketing campaign plans.

Knowledge, Skills & Behaviours:

• Experience in digital marketing. Solid understanding of the digital media landscape.
• Experience with industry-leading ESPs and marketing automation tools (Pardot and Treasure Data preferred).
• Experience of Salesforce CRM (or similar).
• Excellent copywriting skills.
• In-depth knowledge of email performance metrics and assessment of performance.
• Ability to conduct quantitative data analysis in order to determine program effectiveness and lead volume trends.
• Experience in customer segmentation, list management and deliverability.
• In-depth knowledge of landing page performance metrics and best practice.
• Proven ability to learn new tools and software quickly and independently.
• Ability to work with data sets and interpret trends.
• Project managing all of the activity and processes required to proficiently run campaigns.
• Effective communicator who is comfortable giving and receiving feedback.
• Ability to work with senior stakeholders.
• Organized, proactive and able to multi-task.
• Ability to work under pressure.
• Excellent time management skills and the ability to prioritise relevant tasks.

Values:

Our team's core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

The unique culture and identity of the Digital marketing division values are:

• We are committed to learning & improvement
• We are feedback obsessed
• We love our customers
• We celebrate mistakes

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees