Marketing Copywriter FTC - 6 Months (JR101001)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

Clarion Gaming is a leading provider of digital content and events in the gaming industry, managing prominent brands such as iGamingBusiness.com, iGBAffiliate.com, GGBmagazine.com and iGB Executive. We are committed to delivering exceptional value and insights to our gaming operator audience through innovative content marketing strategies and offer an integrated marketing services solution to suppliers looking to work with the gaming industry.

The Opportunity:

An exciting opportunity has arisen for a talented and motivated Marketing Copywriter to join our digital marketing team. As an essential part of our team, you will support our Senior Email Marketer and Campaign Manager by focusing on creating compelling and effective omnichannel copy. Your role will be critical in engaging our significant global audience, enhancing all our marketing journeys to deliver customer-centric value, penetrating new markets as we advance our global content strategy, and delivering through-the-funnel conversion campaigns designed to drive attendance and engagement across our core products and services.

Key Responsibilities:

• Email Campaign Creation: Develop and execute targeted email marketing campaigns and copy for various customer groups across core brands, products, and services. Collaborate with the Senior Email Marketer to design customer journeys that align with brand and product objectives.
• Content Development: Craft clear, engaging, and persuasive copy for emails, newsletters, and other related content, ensuring alignment with brand messaging.
• Tone of Voice: Maintain and advise on the brand's tone of voice across all campaign content, ensuring consistency with target market expectations.
• Segmentation and Personalisation: Use data-driven insights to segment audiences and personalise email content to enhance engagement and conversion rates.
• Template Management: Build and manage email templates within D365, ensuring consistency and adherence to brand guidelines.
• A/B Testing: Conduct A/B testing on email campaigns to identify successful strategies and improve performance metrics.
• Analysis and Reporting: Evaluate the performance of email campaigns, providing actionable insights and recommendations for optimisation.
• Compliance: Ensure all email marketing activities comply with GDPR regulations and industry best practices.

Knowledge, Skills & Behaviours:

• Exceptional Writing Skills: Possess strong written communication skills with flawless spelling and grammar.
• Email Marketing Knowledge: Have an in-depth understanding of email marketing strategies, best practices, and deliverability.
• Analytical Ability: Demonstrate strong analytical skills to interpret data and drive continuous improvement in email performance.
• Collaboration: Ability to work collaboratively with internal stakeholders, including Marketing Operations, Events Marketing, and Content Marketing teams.
• Project Management: Exhibit strong organisational skills with the capability to manage multiple projects and meet deadlines.
• Proficiency in Technology: Proficient in marketing automation technology and familiar with analytical and database tools.
• Creativity: Ability to think creatively and generate innovative ideas.
• Attention to Detail: Strong attention to detail and a commitment to excellence in all deliverables.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees