Product Marketing Lead

Skills

• Experienced product marketer with 7+ years of experience at a consumer brand
• Strong track record of crafting emotionally rooted positioning and messaging
• Experience with segmentation, targeting, and positioning
• Excellent storytelling skills
• Highly collaborative and empathetic
• Problem-solving and accountability

Responsibilities

• Develop customer facing product narratives to drive awareness and engagement
• Lead the go-to-market strategy for new products and features
• Conduct market research to define segmentation and targeting strategy
• Collect qual and quant feedback to influence product strategy
• Partner with creative leadership to develop compelling creative
• Build measurable KPIs for product marketing plans

Benefits