Growth and Marketing Lead

The Growth and Marketing Lead at Goodsmith will be responsible for executing multi-channel lead-generation campaigns, managing digital marketing efforts which include SEO, PPC, and social media, and overseeing paid marketing campaigns. You will also design CRM strategies to improve customer interactions and optimize email marketing campaigns for better engagement.

Candidates for the Growth and Marketing Lead position at Goodsmith should have over 7 years of experience in marketing and growth, with a proven track record in scaling customer acquisition. Proficiency in tools like Google Analytics and CRM platforms is essential, along with strong analytical and project management skills.

The Growth and Marketing Lead plays a critical role in customer retention at Goodsmith by developing strategies in collaboration with operations to maximize customer loyalty and lifetime value. You'll design targeted communications and campaigns that nurture existing customers, driving continued engagement and upsell opportunities.

As the Growth and Marketing Lead at Goodsmith, you will utilize tools such as Google Analytics for performance tracking, CRM platforms like Klaviyo and Tovana for managing customer interactions, and various ad management tools for overseeing marketing campaigns across multiple platforms.

In the Growth and Marketing Lead role at Goodsmith, you will have a significant impact on the company’s growth trajectory. Your innovative strategies and data-driven decisions will drive customer acquisition and engagement, allowing Goodsmith to redefine the way homeowners manage their property maintenance.

When designing a multi-channel lead generation campaign for Goodsmith, I would first identify our target audience and their preferred channels. Then, I would develop varied content tailored to each platform, such as informative blog posts for SEO, engaging social media ads, and email outreach. Coordination across channels is crucial to ensure a cohesive message and maximize conversions.

Key metrics to evaluate marketing campaign success include customer acquisition cost, conversion rate, return on investment (ROI), and customer engagement levels. Additionally, I would track follow-through rates from leads to conversions to ensure our campaigns are effectively generating and nurturing leads for Goodsmith.

I would utilize data analytics to conduct customer segmentation, allowing for personalized marketing strategies tailored to specific audience needs. By tracking user behavior and preferences, we can refine our messaging and optimize our marketing efforts, ensuring Goodsmith remains competitive and relevant in the market.

I have developed and refined SEO strategies to improve organic search rankings, focusing on keyword research, on-page optimization, and backlinking. In terms of PPC, I've managed ad budgets, created targeted campaigns, and utilized A/B testing to enhance performance across platforms, achieving significant returns on investment.

If a marketing campaign shows low engagement rates, I would analyze the target audience and content to identify misalignments. This may involve gathering feedback, adjusting messaging or creative elements, and testing different times or channels for distribution to enhance engagement levels effectively.

I've managed various CRM systems, ensuring data integrity while segmenting customers for targeted marketing efforts. A robust CRM is critical as it allows for personalized communication and tracking customer interactions, which enhances engagement, retention, and overall customer experience at Goodsmith.

Competitive analysis helps identify market trends and opportunities. By understanding competitors' strengths and weaknesses, I can refine Goodsmith's unique selling propositions and develop marketing strategies that capitalize on gaps in the market, ensuring our message resonates with potential customers.

I prioritize tasks by assessing deadlines, the potential impact of each campaign, and resource availability. Utilizing project management tools helps me stay organized, allowing me to allocate time wisely across various campaigns to ensure each receives adequate attention for successful execution.

Innovative techniques such as referral programs, creating educational content about property maintenance, and utilizing video marketing on social platforms could resonate well with audiences. Additionally, engaging in community partnerships could enhance brand visibility and trust within the local markets we serve.

Certainly! One successful campaign I led involved a targeted email marketing project. We segmented our audience based on previous service usage and sent personalized offers. This campaign achieved a 25% increase in re-engagement from existing customers, significantly contributing to revenue growth in that quarter.