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Director, Growth Marketing

As the Director of Growth Marketing at CLEAR, you will lead strategy and execution across all digital marketing channels to drive customer acquisition and revenue growth.

Skills

  • Growth marketing
  • Data analysis
  • Paid search
  • Display advertising
  • Leadership

Responsibilities

  • Oversee the execution and results of marketing campaigns
  • Implement a framework for tracking campaign performance
  • Optimize channels through A/B testing
  • Partner with the Product team for Martech stack implementation
  • Manage relationships with ad networks and partners
  • Mentor a team of marketing professionals

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Comprehensive healthcare plans
  • Flexible time off
  • 401(k) retirement plan with employer match
  • Meals and snacks
  • Learning and development stipends
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$170000 / YEARLY (est.)
min
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$150000K
$190000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Growth Marketing, CLEAR - Corporate

Are you ready to take the reins as the Director of Growth Marketing at CLEAR in New York, New York? This is an exciting opportunity for someone with a knack for both strategy and hands-on execution. You’ll be at the forefront of driving customer acquisition and revenue growth across various digital marketing channels, including Paid Search, Paid Social, and Organic Search, just to name a few. Collaborating closely with the Product, Analytics, and Creative teams, you'll ensure that all marketing campaigns are effectively optimized to deliver the best results possible. Under the guidance of the VP of Marketing, you’ll be able to influence the trajectory of growth marketing at CLEAR significantly. Your responsibilities will not only include overseeing the execution of marketing campaigns but also establishing a robust framework for tracking performance metrics. You’ll engage in continuous optimization through A/B testing, partner management, and team leadership by mentoring talented marketing professionals. Success in this position means consistently achieving key performance targets while diversifying CLEAR's digital portfolio. With at least 7 years of growth marketing experience and a data-driven mindset, you’re set to thrive. In return, CLEAR offers you a supportive environment rich in learning opportunities and excellent benefits, because when you shine, we all shine. Join us in creating frictionless experiences that make every day feel like magic!

Frequently Asked Questions (FAQs) for Director, Growth Marketing Role at CLEAR - Corporate
What are the primary responsibilities of the Director of Growth Marketing at CLEAR?

As the Director of Growth Marketing at CLEAR, you will lead the strategy and execution of both paid digital marketing and organic search efforts. Your primary responsibilities include overseeing channel execution across platforms like Paid Search and Paid Social, implementing robust measurement frameworks for campaign performance, and optimizing these channels through continuous testing and analysis. You will also manage relationships with advertising partners and mentor a team of marketing professionals.

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What qualifications are needed for the Director of Growth Marketing role at CLEAR?

To qualify for the Director of Growth Marketing position at CLEAR, candidates are expected to have a minimum of 7 years of growth marketing experience, preferably at scale, along with at least 3 years of people management experience. Extensive knowledge of Paid Search, Display, and Paid Social channels is crucial, along with excellent analytical skills to drive marketing decisions effectively.

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How does CLEAR measure success for the Director of Growth Marketing?

Success for the Director of Growth Marketing at CLEAR is measured based on the achievement of monthly, quarterly, and annual performance targets regarding customer acquisition, return on ad spend (ROAS), and overall revenue growth. You will need to implement data-driven strategies and maintain best-in-class channel execution to ensure continuous improvement in results.

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What kind of team will I be leading as the Director of Growth Marketing at CLEAR?

In this role, you will lead a small but impactful team of marketing professionals at CLEAR. Your leadership will focus on mentoring and enhancing their skills while promoting a data-driven decision-making culture. By emphasizing a bias toward action, you'll empower your team to seize opportunities and drive growth effectively.

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What is the salary range for the Director of Growth Marketing position at CLEAR?

The salary range for the Director of Growth Marketing at CLEAR is between $150,000 and $190,000, depending on your level of skills and experience. This range is just one component of a comprehensive compensation package that also includes potential bonuses, commission, and Restricted Stock Units, as well as a variety of benefits tailored to ensure your well-being.

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Common Interview Questions for Director, Growth Marketing
Can you describe your experience with digital marketing channels relevant to the Director of Growth Marketing position?

When answering this question, provide specific examples of campaigns you've managed across channels like Paid Search, Paid Social, and Organic Search. Highlight your strategic approach, analysis of performance metrics, and any innovative practices you implemented to drive customer acquisition and revenue growth.

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What strategies have you used to optimize marketing campaigns?

Discuss specific strategies you’ve employed, such as A/B testing or multivariate testing. Elaborate on how these tactics led to improved performance metrics and better ROI. This showcases your analytical skills and ability to adjust campaigns based on data insights.

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How do you measure the success of your marketing initiatives?

Explain your approach to measuring success, focusing on key metrics like customer acquisition, ROAS, and engagement rates. Detail the tools and frameworks you use for tracking performance and how you utilize data to inform future strategies.

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How do you approach team leadership and mentorship?

Share your philosophy on leadership and provide examples of how you’ve mentored team members in the past. Discuss the importance of fostering a data-driven culture and empowering your team to take ownership of their projects.

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What challenges have you faced in growth marketing, and how did you overcome them?

Reflect on specific challenges, such as budget constraints or underperforming channels. Discuss the actionable steps you took to overcome these issues and the outcomes that resulted, demonstrating your problem-solving skills.

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Can you give an example of a successful marketing campaign you led?

Describe a successful campaign in detail, including objectives, strategy, execution, and results. Focus on key metrics that reflect success and how your role influenced the overall outcome, showcasing your capability as a leader in growth marketing.

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How do you stay updated on marketing trends and best practices?

Discuss the resources you utilize, such as industry publications, webinars, or networking events. This shows employers that you’re proactive about your professional development and committed to staying current in the fast-evolving marketing landscape.

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What experience do you have with reporting and analytics tools?

Mention specific analytics platforms you’ve used, such as Google Analytics or Tableau. Explain how these tools have helped you make data-driven decisions and optimize your marketing efforts, reinforcing your analytical acumen.

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How do you prioritize projects and allocate resources effectively?

Discuss your method for prioritizing tasks, such as assessing potential ROI or aligning projects with company goals. Describe how you manage resources to ensure efficient project execution, showcasing your organizational skills.

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What role does creativity play in growth marketing for you?

Emphasize the importance of creativity in campaign development, such as crafting compelling messaging or designing engaging visual content. Provide examples of how creative approaches helped you connect with audiences and drive successful outcomes in previous campaigns.

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Founded in 2010, CLEAR offers a biometric scanning product designed for airport security. The company is headquartered in New York City, New York.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$150,000/yr - $190,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 17, 2025

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