B2B Demand Generation Specialist

About Cleo: At Cleo, we make a real impact by doing work that matters: helping working caregivers be their best at home and at work. Cleo is a family benefits platform that picks up where the healthcare system leaves off. We combine the expertise of our team of guides and specialists – parent and maternity coaches, doulas, lactation consultants, sleep experts, adult care specialists, and more – with a powerful technology platform that helps every working caregiver succeed. Cleo is offered by over 180 leading employers, including global Fortune 500 leaders and industry innovators like Salesforce, PepsiCo, Red Bull, and Pinterest. We’re expanding our offerings and our team to meet the growing demand of employers, caregivers, and the healthcare sector. Now we're looking for experienced and passionate team members like you to join us. Title: B2B Demand Generation Specialist The B2B Demand Generation Specialist will be accountable for key marketing and commercial projects across collateral design, event coordination, competitive intelligence, and sales enablement. Their impact will make a noticeable difference in supporting Cleo’s marketing function and our commercial engine, helping us put our best foot forward in the market. This role reports to the Director, Demand Generation. Key Responsibilities:• Sales enablement: develop, design, and maintain commercial materials, including talking points, positioning, and custom sales collateral when needed• Content creation: support the creation of written assets, such as blog posts, social media posts, white papers, email copy, and other B2B content• Webinar and event support and execution: manage logistics and operations, design and coordinate required graphics, order swag, and manage event marketing strategy for Cleo’s webinars and events• Aggregator management: maintain Cleo’s presence on top aggregator sites, updating copy, images, and videos to align with product messaging• Content management: maintain an organized content bank and Google Slide library, ensuring B2B marketing materials are consistently updated and aligned with current information, metrics, and statistics.• Info sharing across teams: keep commercial teams fully informed about ongoing initiatives and campaigns by managing enablement hubs and distributing regular updates• Competitive intelligence: support Cleo’s competitive intelligence research that helps to best position our solutions in the marketWhat we're looking for:• Experience: 2-3 years of hands-on experience in marketing, demand generation, or sales enablement roles• Event management: 1-2 years of experience in managing event vendors and/or event strategy• Content creation, design, and tool proficiency: Proficient in crafting diverse content types like presentations, case studies, and one-pagers. We have a strong preference for proficiency in Google Slides and Figma• Communication skills: Strong verbal and written communication abilities, capable of articulating complex ideas clearly• Organizational & project management: Demonstrated ability to manage multiple projects simultaneously with attention to detail, adherence to deadlines, and effective communication on progress or obstacles.• Cross-functional collaboration: Excellent collaborative skills, adept at working with cross-functional teams to achieve common objectives• Adaptability: Comfortable in a fast-paced, remote, startup environment, with the agility to pivot swiftly with shifting priorities and navigate ambiguity• Content management & tools: Familiarity with content management and collaboration tools such as Responsive, Confluence, and Google Sites is advantageous• Industry knowledge: Experience working with B2B sales teams, B2B2C marketing teams, and/or within the healthcare sector is recommended and preferred, though not mandatoryWe don’t believe in perfection – we believe in passion, interest, and will – so don’t let a lack of experience or skill in one area listed above deter you from applying. Cleo is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Pay Transparency: For New York and California, the base salary range for this position is $75,000 - $90,000 annually. Outside of those states, the base salary range is $70,000 - $81,000 annually. In addition to a base salary, Cleo offers the following benefits: health insurance (medical, dental, and vision), 15 paid holidays, 5-day winter break, unlimited flexible vacation time, sick time, 16 weeks paid parental leave, 401(k) plan, disability insurance, life insurance, wellness perks, and more. You must be based in the U.S. and authorized to work in the U.S. without employer sponsorship. Please be advised that Cleo does not provide employment-based visa sponsorship for this position at this time. Cleo is currently accepting applications from candidates residing in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin. SF FAIR CHANCE ORDINANCE Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.