Marketing Campaign Manager

About the Role

Process-oriented Campaign Manager and leader responsible for driving strategy, development, and execution for the Cloudflare Marketing Programs team. Specific experience in working with XDR’s (business development representatives or inside sales representatives) and Account Executives.

The Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of marketing programs - working with internal stakeholders including Product Marketing, Field Marketing, and Business Development as well as external agencies and third-party appointment setting vendors.

The ideal candidate will be able to manage multiple programs at one time, have a proven track record executing integrated lead generation campaigns from ideation through launch that acquire new leads and expand awareness around Cloudflare products, services and solutions.

Available: Austin or Remote, US

What you’ll do

• Reduce prospecting cycle for high-priority accounts with additional insight on pain points and solution interest. Enable and work alongside Mid Market, Enterprise, Public Sector and Strategic sales teams.
• Develop appointment setting program messaging, call scripts and targeted account lists. Manage several appointment setting campaigns and vendors at one time. Collect feedback from programs, monitor meeting count, warm lead handoff process and updated account lists across various sales regions and segments. 
• Execute campaigns utilizing a variety of channels including email, direct mail, content syndication, executive events, display, LinkedIn advertising and webinars.
• Use internal tools to stand up campaign components including email nurture and audience targeting in Marketo, Salesforce to create target account lists (TAL’s) for sales teams, SalesLoft cadence creation, Contentful and Folloze for landing page development.
• Define campaign objectives, tactics, assets and channels; identify target prospects in Fortune 1000 and Global 2000 enterprise segments.
• Develop messaging appropriate for targeted personas.
• Manage campaign launch and timeline, ROI, and data-driven improvements through optimization.
• Measure and achieve MQL and pipeline targets leveraging Salesforce (SFDC) and Tableau reporting.
• Communicate campaign results to key stakeholders in the sales and marketing organization.
• Manage budget and suggest where budget should be allocated  across various marketing channels based on pipeline generation and ROI.

Requirements

• Must have 5+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.).
• Must be comfortable with reporting and communicating marketing impact across the organization.
• Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Prior marketing experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus.
• Experience delivering, accelerating, and expanding sales pipeline through marketing campaigns
• Understanding of the customer journey and the best marketing approaches by stage
• Hands-on experience with Salesforce, Marketo,, Demandbase, Folloze, and Tableau (or other marketing automation and analytics tools).
• Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with curious and creative mindset
• Team player with exceptional organizational skills, and the ability to work strategically and tactically. 
• Ability to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
• Excellent writing and presentation skills