Job details

Analyst, Marketing Automation

Orchestrate the Future of Healthcare Marketing: Analyst, Marketing Automation at CMI Media Group

Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.

What You'll Do:

Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

What You'll Bring:

1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
Meticulous attention to detail and a passion for precision in documentation and data management.
Strong organizational and project management skills to keep multiple campaigns running smoothly.
Proficiency in Microsoft Excel and PowerPoint.

Bonus Points:

Experience in pharma marketing or at a media agency.
Experience with DOMO or similar business intelligence platforms.
Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group?

At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.

CMI Media Group Glassdoor Company Review

3.8

CMI Media Group DE&I Review

No rating

CEO of CMI Media Group

Dr. Susan Dorfman

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By CMI Media Group

By 2030, our mission is to create experiences that inform, educate, and stimulate behaviors that improve quality of life in 50 million patients while achieving $3.9 billion in incremental revenue growth on behalf of our clients.

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Early

INDUSTRY

Advertising & Public Relations

TEAM SIZE