Sr. Lifecycle Marketing Strategist

Description Position at CNO Financial Group, Inc. CNO Financial Group's Marketing unit is hiring a Sr. Lifecycle Marketing Strategist to hold the responsibility for the strategic oversight and management of campaigns and tactics designed to increase sales through targeted promotional direct marketing campaigns and strategies. This role will create, execute, and manage a variety of direct... marketing campaigns, integrating both direct mail and email as well as other media channels as appropriate to drive traffic to our website, generate leads, close sales, and grow our relationship with our existing customers (defined as loyalty and share of wallet) through appropriate cross-sell and upsell efforts. In doing so, this the role will analyze current strategies and program results to create new direct marketing opportunities and optimize existing programs. This is your opportunity to be part of a dynamic marketing team that's driving significant growth for CNO's brands and to work for a company focused on securing the financial future of middle-income Americans. As a Sr. Lifecycle Marketing Strategist, your responsibilities will include: Owns planning, contact strategy, execution, and measurement of direct marketing campaigns (primarily email and direct mail). Analyzes current campaigns across key drivers of success to identify new strategies for increased lead generation and cross-sell/upsell campaigns. Partners with Marketing Operations to improve targeting and segmentation, leverage models, data sources, and campaign automation tools to optimize results. Uses direct response knowledge to develop creative test and learn strategies, creative briefs and works with team members across Marketing to integrate web, brand and other activities into campaigns. Oversee multiple lead generation and remarketing campaigns, stage and schedule new campaigns, determine and segment audience targeting. Works closely with the Marketing Operations team to report on campaign effectiveness and improve ROI. Is accountable for revenue, expense, and efficiency goals. Ensure budget and spends meet plan (revenue and expense) and are optimized for campaign strategic goals. Collaborates with the marketing team on various projects across channels and tactics including branding, new product launches, UX strategic development, and market research. The Sr. Lifecycle Marketing Strategist position is well-suited for you if you: Have solid understanding of direct-to-consumer lifecycle, retention or customer marketing strategy across multi-touch, omni-channel programs. Possess strong knowledge of direct mail and email marketing with an emphasis on segmentation, personalization and experimentation, with the ability to learn new technologies, products, or systems quickly. Can collaborate with cross-functional teams, balance multiple projects, and introduce new ideas. Present strong analytical skills using user-level data and marketing attribution to drive innovation. Demonstrate strong critical thinking and problem-solving skills with bias toward action. Qualified candidates will have: Bachelor's degree in Marketing, Digital Media or equivalent Five years of experience in direct response marketing in financial services, insurance, retail, ecommerce, travel or related industry Ability to show demonstrated experience with multi-channel lead generation campaigns and familiarity with inbound marketing tactics Preferred experience with appropriate marketing automation tools (e.g., Salesforce, Marketo, etc.) At this time, CNO is not mandating its associates to be vaccinated against COVID-19 as a condition of employment. However, this is an evolving situation, in the future CNO may require its associates to be vaccinated as a condition of employment, subject to reasonable accommodations required by applicable law. CNO Financial Group offices reopened in April 2022 and we will be pursuing a hybrid working model. Associates who live within a 60 mile radius of a corporate office (Birmingham, Carmel, Chicago, Philadelphia, Orlando and Milwaukee) will have access to come into that Office up to 2 days/week, and work from home at least 3 days/week. This role is full time work from home (WFH), also known as Remote. This role can be performed from any US based location within the central or eastern time zone. Work cannot be performed from outside of the United States. CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions. We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando and Milwaukee. At CNO Financial Group, we're always looking forward--to the security and stability we help create for our insurance brands' customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences. If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com. CNO Financial is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following link: As you explore job openings at CNO, please keep in mind that CNO will never ask you to provide payment-related information at any part of the employment application process. And CNO will communicate with you only through emails that are sent from a CNOinc.com or BankerLife.com email address. If you receive an email purporting to be from CNO that asks for payment-related information or any other personal information. Salary Range: $80K -- $100K Minimum Qualification Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications