Senior Paid Social Specialist (Health & Retail Clients)

At Code3, the Senior Paid Social Specialist is responsible for building, launching, and optimizing campaigns across major social media platforms like Meta, TikTok, and YouTube. This includes managing budgets, conducting quality assurance on ad campaigns, analyzing performance data, preparing reports, and staying updated on the latest trends in paid social marketing.

To be eligible for the Senior Paid Social Specialist position at Code3, candidates should have at least 2 years of paid social activation experience across various platforms. Familiarity with creating presentations in Google Slides or Microsoft PowerPoint and proficiency in data analysis and visualization using Google Sheets or Excel are also essential.

Code3 is committed to ongoing learning and development opportunities for their employees. As a Senior Paid Social Specialist, you will have access to various professional development resources to sharpen your skills, along with generous benefits such as flexible time off and the chance to participate in company-sponsored training programs.

The Senior Paid Social Specialist at Code3 will work with a diverse client base, including significant brands from the health and retail sectors. This role involves developing and executing sophisticated branding and performance media strategies that drive results for the clients.

Yes, applicants for the Senior Paid Social Specialist role at Code3 should have experience with paid social campaigns on platforms like Meta, TikTok, YouTube, and Reddit. Knowledge of Snapchat, Pinterest, LinkedIn, or X is a plus, as the role demands proficiency across multiple channels.

When answering this question, focus on your hands-on experience with platforms like Meta, TikTok, and YouTube. Provide specific examples of campaigns you managed, detailing your goals, strategies, and the outcomes to showcase your impact.

Discuss your approach to planning, executing, and monitoring campaigns. Highlight the importance of setting clear goals, using data analytics tools to track performance, and making necessary adjustments throughout the campaign to ensure you meet or exceed KPIs.

Talk about the various optimization strategies you've implemented including A/B testing of ad creatives, managing budget pacing, analyzing audience engagement, and utilizing analytics tools to gather insights that direct your campaign adjustments.

Start by emphasizing your proficiency in data analysis tools like Google Sheets or Excel. Explain how you collect data, perform thorough analysis to draw insights, and present reports in a clear and concise manner that tells the story of campaign performance.

Prepare for this question by describing a real challenge you've encountered such as low engagement rates. Focus on the solution you implemented, the analysis process, and any innovative strategies you used to pivot and achieve success.

Highlight your proactive approach to continuing education. Talk about following industry publications, attending webinars, participating in online forums, and networking with other professionals to stay ahead of paid social trends and best practices.

Emphasize the importance of teamwork in executing successful campaigns. Discuss how you communicate with team members and clients, share insights, and integrate feedback to enhance campaign strategies across the board.

Provide insights into your time management strategies—such as using project management tools, prioritizing tasks based on deadlines, and maintaining detailed checklists to ensure that no detail is overlooked while managing multiple campaigns.

Discuss your systematic approach to quality assurance which might include reviewing campaign setups, ensuring proper targeting, double-checking ad creatives, and testing campaigns prior to full launch to avoid errors.

Share your enthusiasm for creating impactful campaigns and your admiration for Code3's mission and values. Connect your passion for innovation in digital marketing with the opportunities and challenges that come with working for a leading agency like Code3.