SEM Specialist - job 2 of 2

Company DescriptionAbout CollaberaCollabera is the largest minority-owned Information Technology (IT) staffing firm in the U.S., with more than $525 million in sales revenue and a global presence that represents approximately 10,000 professionals across North America (U.S., Canada), Asia Pacific (India, Philippines, Singapore, Malaysia) and the United Kingdom. We support our clients with a strong recruitment model and a sincere commitment to their success, which is why more than 75% of our clients rank us amongst their top three staffing suppliers.Not only are we committed to meeting and exceeding our customer's needs, but we are committed to our employees' satisfaction as well. We believe our employees are the cornerstone of our success and we make every effort to ensure their satisfaction throughout their tenure with Collabera. As a result of these efforts, we have been recognized by Staffing Industry Analysts (SIA) as the "Best Staffing Firm to Work For" for four consecutive years since 2012. With over forty offices globally and a presence in seven countries, Collabera provides staff augmentation, managed services and direct placement services to Global 2000 Corporations. Collabera is ranked amongst the top 10 IT staffing firms in the U.S., and for the past 24 years we have continued to grow rapidly year after year.For consultants and employees, Collabera offers an enriching experience that promotes career growth and lifelong learning. Visit www.collabera.com to learn more about our latest job openings.Awards and Recognitions--Staffing Industry Analysts: Best Staffing Firm to Work For (2015, 2014, 2013, 2012)--Staffing Industry Analysts: Largest U.S. Staffing Firms (2015, 2014, 2013)--Staffing Industry Analysts: Largest Minority Owned IT Staffing Firm in the US.Job DescriptionJob Requirements:• Plan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing).Optimize campaigns in• accordance with predefined KPIs on an ongoing basis• Analyze data, identify key findings and relate these to businessobjectives• Report on key performance indicators and present effectively to seniormanagement• Utilize successful bidding and effective keyword management strategiesto hit target acquisitions• volume goals and efficiency metrics e.g. CPA, CPL etc• Actively test and analyze key words, copy and landing pages to increaseROI and drive incremental volume• Work closely with PPC Team members to streamline and optimize consumerexperience and clients' conversion funnels.• Stay informed of industry trends and best practicesExperience:• 3+ years PPC/SEM optimization experience for AdWords, or Bing• Works well independently on assigned tasks, as well as team at large• A self-driven, goal oriented attitude that thrives in a fast-pacedenvironment• Proficient with MS word, Excel and PowerPointQualificationsKnowledge/Skills:• Strong quantitative and qualitative analytical skills• Ability to launch and optimize campaigns under tight deadlines• Proactive in optimizing campaigns/bids to meet the monthly PPC targets• Comfortable using Excel (Pivot table and V-look up) and presentingperformance updates to senior management• Strong communication skills: team player; comfortable interacting withsenior managers• Proficient in AdWords and/or Yahoo/Bing• Detail oriented• Exhibit enthusiasm, passion, creativity and commitment• Prior knowledge of Site Catalyst a plusEducation:• BA/BS degreeAdditional InformationTo know more about this position, please contact:Nishita Honest973-805-7505nishita.honest(at)collabera.com