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Sr. Product Manager, Digital Execution

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for managing the pricing, packaging and documenting new products ideas and conducts user need analyses for ancillary products so that subscriber and financial objectives are achieved. Conducts the budgeting, planning, analysis and monitoring required to ensure unit and financial targets are met for assigned products. Manages ongoing product management of new and existing products. This job is an individual contributor role that does not have direct responsibility for supervision or performance management of staff.

Job Description

AdTech - Legacy and IP Delivery

Product Management

Customer Experience

Presentation Skills

Product Management Expertise: Deep understanding of product development lifecycles, roadmapping, and product strategy development and Agile Methodologies. 

Technical Skills: Knowledge of relevant technologies, software development methodologies (like Agile), and an ability to understand technical discussions. 

Data Analysis & Metrics: Proficiency in analyzing product metrics, KPIs, and customer analytics to make data-driven decisions. 

Market Research & Analysis: Ability to conduct market research, gather customer feedback, and perform competitor analysis. 

Project Management: Understanding of project management best practices and methodologies. 

Product Lifecycle Management (PLM): Managing the product from inception to end-of-life. 

Leadership:
Ability to lead cross-functional teams, inspire others, and make strategic decisions. 
Communication:
Excellent written and verbal communication skills to effectively convey ideas, collaborate with stakeholders, and present product roadmaps. 
Collaboration:
Strong ability to work with diverse teams, including engineers, designers, marketers, and sales, to achieve common goals. 
Strategic Thinking:
Ability to develop and execute product strategies that align with business objectives. 
Problem-Solving:
Ability to identify and solve complex problems, both technical and business-related. 
Critical Thinking:
Ability to analyze information, make sound judgments, and identify opportunities for improvement. 
Empathy and User Understanding:
Ability to understand customer needs and translate them into product requirements. 
Negotiation:
Ability to navigate conflicting stakeholder perspectives and reach consensus. 
Prioritization:
Ability to prioritize tasks and resources effectively to achieve maximum impact. 
Continuous Learning:
Willingness to stay updated with industry trends, emerging technologies, and best practices in product management

Core Responsibilities

  • Internalizes and represents the Voice of the customer throughout the product lifecycle. Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
  • Performs competitive analysis and conducts market research. Maintains updated view of key competitive changes.
  • Teams with product development to deliver high quality products on time.
  • Participates in the strategic planning for enhancements to product content, pricing, packaging and features. Participate in defining product business and functional requirements.
  • Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks.
  • Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries etc.).
  • Leads concepts defining an end-to-end customer experience and expected full lifecycle costs.
  • Contributes to the product vision across team and the organization.
  • Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
  • Manage change requests. Validates downstream deliverables and final offering (business acceptance testing).
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Advertising Technologies, Agile Methodology, Cross-Team Collaboration, Customer Experience (CX), Data Analysis, Presentation Skills, Product Management

Compensation

This job can be performed in Colorado with a Pay Range of $130,947.94 - $196,421.91

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Average salary estimate

$163684 / YEARLY (est.)
min
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$130947K
$196421K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Product Manager, Digital Execution, Comcast

Are you a passionate Sr. Product Manager ready to make a mark in the digital space? Join Comcast Advertising in Wayne, PA, where we’re transforming the TV advertising industry! As a Sr. Product Manager, Digital Execution, you'll lead the charge in managing and innovating our product offerings, ensuring they resonate with our customers and meet financial targets. Your role is pivotal: you'll analyze user needs, oversee product budgets, and develop strategies that support our multiple platforms. Get hands-on with market research to stay ahead of the competition, collaborate with cross-functional teams, and continuously optimize our products from inception to end-of-life. With your expertise in Agile methodologies and deep understanding of product development, you will contribute significantly to our goal of delivering seamless digital experiences across various screens. If you thrive on turning customer feedback into actionable insights and enjoy leading data-driven decision-making, we want to hear from you! Join us at Comcast, where we value collaboration, innovation, and a commitment to excellence. Let's create exceptional advertising experiences together!

Frequently Asked Questions (FAQs) for Sr. Product Manager, Digital Execution Role at Comcast
What are the responsibilities of a Sr. Product Manager at Comcast Advertising?

As a Sr. Product Manager at Comcast Advertising, you will oversee the pricing, packaging, and documentation of new product ideas. You’ll also perform user need analyses and manage the budgeting and planning processes critical for meeting financial and unit targets, thereby ensuring the success of both new and existing products.

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What qualifications do I need to apply for the Sr. Product Manager position at Comcast Advertising?

To apply for the Sr. Product Manager position at Comcast Advertising, you should ideally hold a bachelor's degree and have over ten years of relevant work experience. It's essential to possess a strong foundation in product management, Agile methodologies, data analysis, and cross-team collaboration.

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How does the Sr. Product Manager at Comcast Advertising contribute to product development?

The Sr. Product Manager at Comcast Advertising plays a vital role in product development by internalizing the voice of the customer throughout the product lifecycle. You will conduct market research, perform competitive analysis, and collaborate with development teams to ensure high-quality products are delivered on time.

Join Rise to see the full answer
What skills are essential for the Sr. Product Manager role at Comcast Advertising?

Essential skills for the Sr. Product Manager role at Comcast Advertising include strong communication abilities, data analysis proficiency, critical thinking, and a deep understanding of product lifecycle management. You should also possess leadership qualities to inspire cross-functional teams and drive strategic product decisions.

Join Rise to see the full answer
What is the work environment like for a Sr. Product Manager at Comcast Advertising?

The work environment for a Sr. Product Manager at Comcast Advertising is dynamic and collaborative. You will engage with diverse teams, participate in strategic planning sessions, and contribute to projects that shape the future of TV advertising, all while upholding a culture of innovation and respect.

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Common Interview Questions for Sr. Product Manager, Digital Execution
Can you describe your experience with product lifecycle management?

When answering this question, highlight specific instances where you managed a product from inception to end-of-life. Discuss your approach to market research, feedback collection, and customer needs assessment to ensure successful product delivery.

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How do you prioritize tasks and resources as a product manager?

In your response, detail your method for setting priorities, such as using data metrics, aligning with company goals, and considering stakeholder input. Provide examples of how you have successfully managed competing priorities in past roles.

Join Rise to see the full answer
What techniques do you use for conducting market research?

Discuss a variety of techniques you employ for market research, such as surveys, customer feedback sessions, and analysis of competitor products. Emphasize your capability to synthesize this information into actionable insights for product strategy.

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How do you ensure cross-functional collaboration in product development?

Explain your strategies for fostering collaboration, such as regular check-ins with team members from various departments, using collaborative tools for project management, and creating environments that encourage open communication.

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Can you give an example of a challenging product decision you made and how you approached it?

Share a specific example where you faced a tough decision in your product management experience. Discuss how you analyzed the situation, gathered input from stakeholders, and what criteria you used to arrive at your final decision.

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What role does customer feedback play in your product management process?

Discuss how you actively seek and incorporate customer feedback into every stage of development. Provide examples of how feedback has directly influenced your product strategies or decisions.

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How do you measure the success of a product?

Outline the key metrics you focus on when measuring a product's success, such as KPIs, customer satisfaction scores, and financial performance. Mention your experience using data analytics tools to track these metrics.

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What strategies do you use to stay updated with industry trends?

Mention subscriptions to industry publications, participation in relevant webinars, and networking with other professionals as ways you stay current. Be sure to emphasize your commitment to continuous learning in the rapidly evolving tech landscape.

Join Rise to see the full answer
Can you discuss a time when you had to navigate conflicting stakeholder perspectives?

Share a relevant experience that showcases your negotiation and problem-solving skills. Discuss how you worked to understand differing viewpoints and facilitated a resolution that aligned with the project's best interests.

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What is your approach to developing product roadmaps?

Describe your methodology for creating effective product roadmaps, emphasizing how you balance customer needs, company goals, and resource availability to set clear priorities and timelines.

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Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

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Full-time, on-site
DATE POSTED
April 17, 2025

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