Customer Marketing Manager at CommerceIQ in Remote
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Summary The Customer Marketing Manager will focus on the growth and success of our existing customers. Working closely with our sales and customer success teams, the Customer Marketing Manager will devise marketing programs and tactics that attract new departments within our customer base to adopt CommerceIQ technology. The Customer Marketing Manager will be a critical player on our demand... generation team, working across sales, digital and supply chain departments within the world's largest CPG brands. Success in this position requires strategic thinking, hands-on execution in all aspects of outbound and inbound marketing, familiarity with lead scoring, account scoring and other ABM methodologies, and strong project management skills. What You'll Do Plan, develop, and execute the marketing strategy for expansion with existing customers Create measurable goals and tracking mechanisms for success (KPIs) Develop and execute effective marketing campaigns including curated events, newsletters, outbound emails, inbound programs, etc. Work with sales and customer success to create custom content for each specific account Curate opportunities to educate our customers about our products and services Develop accurate demand generation forecasts and ongoing performance reports What You'll Bring 5-7 years of proven experience in marketing, sales, growth operations or related field Strong grasp of ABM and familiarity with enterprise sales Strong writer and content creator Proficient in Hubspot/Salesforce, Excel Strong interpersonal and communication skills Critical-thinker and problem-solver BA/BS degree or equivalent working experience Ideal candidate profile:
Enterprise SaaS experience, ABM, B2B Familiarity with CPG personas and e-commerce Someone who has helped scale in start-up environments Proven track record creating and executing marketing campaigns - events, BDRs, email nurture campaigns, Self-starter, independent Good presentation skills Excellent writer Very detail oriented.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications