Job details

Community Manager

Description

Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent. As

Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for a Community Manger to join our rapidly growing team of college and youth marketing enthusiasts. As a Community Manager, you will actively grow and manage our database and community of students, influencers, and young adults through leading strategic digital marketing campaigns, creative monthly newsletters, ongoing operations and segmentation, drip campaigns, and more. This position will play a key role in all communication and engagement with our Next Gen community, which is essential for research, promoting brands, etc.

Key Responsibilities:

Track all activity in Salesforce by creating, updating and maintaining accurate documentation of student, university and program records both within Salesforce and Form Assembly
Lead digital marketing efforts alongside our Senior Manager, Paid Media to promote the Wasserman Next Gen brand and generate new leads for our database
Measure and analyze the performance of recruitment tactics to identify optimization of opportunities through Bitly and Google Analytics
Engage with the People Operations team to move community contacts through the acquire to hire cycle
Execute ongoing communication campaigns with our community through newsletters, professional development opportunities, and more
Own and update the Student Opportunities Section on the Wasserman Next Gen website via WordPress and Form Assembly
Work with Recruiting Program Leads to ensure we’re utilizing their program budgets efficiently regarding lead conversions
Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
Perform other duties, as assigned

Requirements

Bachelor’s degree in marketing, communications, business or a related field
Two or more years of experience in digital marketing, advertising, and community management
Well-versed in the use of social media as a marketing tool
Understands website metrics and best practices
Experience with search engine optimization, lead generation, and email marketing
Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
Self-motivated with proven ability to think quickly and problem solve
Innate curiosity and awareness of next generation trends and behaviors
Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
Required experience working with Google Analytics and Salesforce
Preferred experience working with Form Assembly, JotForm, and MailChimp

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else?” Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:

Health

Competitive medical, dental, vision packages with company contribution
Healthcare and Dependent Care Flexible Spending Accounts (employee funded)
Life/AD&D & Disability
Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Wealth/Retirement

401K Eligible the 1st of the month following 30 days of service
Annual company match

Culture

Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
Comprehensive Learning and Development programs

Additional Perks/Life