Digital Marketing Coordinator

Job Overview• Role: Digital Marketing Coordinator• Objective: Manage the company’s online marketing efforts, enhance brand awareness, and improve digital presence.• Primary Duties: Overseeing social media, implementing advertising campaigns, managing brand consistency, conducting keyword research, creating digital content, and analyzing campaign performance.• This position is based in Southfield, MI and will require a daily commute and presence in the office.Duties and Responsibilities• Social Media Management:• Oversee all social media accounts, including posting and scheduling content.• Engage with users, respond to inquiries, and monitor comments.• Campaign Strategy:• Collaborate with the Marketing Team to develop effective messaging and campaigns.• Execute key customer engagement tactics through various channels like email and surveys.• Brand and Content Management:• Maintain consistent marketing communications across all channels.• Create and manage digital content such as emails, blogs, and videos.• Enhance brand awareness and drive website traffic.• SEO and Analytics:• Conduct keyword research and assist with SEO content projects.• Use analytics tools to assess and optimize digital campaigns.• Administrative Tasks:• Manage Google listings and respond to reviews.• Perform additional marketing tasks as required.Requirements and Qualifications• Education: Bachelor’s degree in marketing or a related field.• Experience: At least 3 years of experience in social media and digital strategy (Facebook, Instagram, LinkedIn, YouTube, and Twitter)• Skills:• Knowledge of Meta paid advertising and Salesforce Marketing Cloud.• Proficiency in Adobe Creative Cloud.• Strong analytical, graphic design and video editing skills.• Work Style: Ability to work both independently and collaboratively.This role requires a combination of creativity, technical skills, and strategic thinking to effectively manage the company’s digital marketing efforts.Job Type: Full-timePay: From $58,000.00 per yearBenefits:• 401(k)• Dental insurance• Employee assistance program• Flexible schedule• Flexible spending account• Health insurance• Health savings account• Life insurance• Paid time off• Vision insuranceSchedule:• 8 hour shift• Day shift• Monday to FridayAbility to Commute:• Southfield, MI 48034 (Required)Work Location: In person