Vice President, Demand Generation

Vice President, Demand GenerationAbout the CompanyA leading software development firm recognized for its innovative solutions.IndustryInternetTypePrivately HeldAbout the RoleWe are seeking a dynamic Vice President of Demand Generation to join our team. In this crucial leadership position, you will spearhead the development and execution of integrated marketing strategies that elevate brand visibility, generate high-quality leads, and guide prospects through the sales funnel. Your responsibilities will include managing various channels such as paid media, SEO, and email marketing while collaborating closely with product, sales, and revenue operations teams.The ideal candidate will possess a strategic mindset focused on demand generation, utilizing data analysis and continuous optimization methods, including A/B testing and experimentation. We are looking for someone with a robust background in growth marketing and a proven track record of meeting ambitious targets. A minimum of 12 years of growth marketing experience, including at least 5 years in a leadership role, is required.Key qualifications include a Bachelor's degree in a related field, expertise in user experience, and a strong command of data-driven decision-making and A/B testing. Exceptional interpersonal skills, the ability to work effectively with cross-functional teams, and a comprehensive understanding of email marketing and automation platforms are key to this role. We value results-oriented candidates with strong copywriting skills and a history of achieving growth objectives. Familiarity with CRM and marketing automation systems, along with B2B marketing experience, is highly desirable.Travel PercentLess than 10%FunctionsMarketing