Field Marketing Manager

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.One Confluent. One team. One Data Streaming Platform.Data Connects Us.About the Role:The Field Marketing Manager - Financial Services is responsible for supporting the strategy and implementation of effective field programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation in financial services accounts spanning the East Coast of the United States, and accelerating existing opportunities and driving incremental consumption. The role reports to the Director of Strategic and Financial Services Marketing and will also support strong partnership with key stakeholders within Sales and Marketing.What You Will Do:Help define our targeted marketing strategy, programs and field execution plan encompassing multiple marketing tools, and manage program tactics, logistics, metrics and budgetPartner closely with sales leaders, account executives, cloud acquisition reps, and partner development managers to develop growth strategies and increased engagement within high-value accounts.Help build a field marketing plan with an emphasis on 1:1, 1:few, and industry programs (both virtual and in-person) to drive new logo business; expansion opportunities within existing accounts; manage facets of the marketing plan for sales teams, including strategy, targeting, program tactics, metrics and budget.Collaborate with core marketing groups to identify target audience, personas, messaging, custom content requirements, channels and calls to action to deliver marketing programs that increase engagement in financial services and insurance accounts.Create and execute integrated programs incorporating partners and multi-channel promotion to drive pipeline and consumption in accounts, including digital, web, virtual webinars, email/custom nurtures, CAR plays, targeted field events, executive, and third-party programs.Work closely with a cross-functional team (sales, customer success, solutions engineering, CARs, partner development managers) and marketing stakeholders (campaigns, digital, partner and customer marketing, and marketing operations) to align, develop and execute field programs on time and within budget.Track key metrics to ensure business impact measured by account pipeline/incremental consumption, pipeline velocity, product-led consumption, database growth and accuracy for accounts, account/persona engagement.Inform field sales, CAR, and customer success managers on new and existing financial services marketing activities being performed to increase adoption.Align and collaborate with sales and sales enablement teams to ensure SLAs for lead and program follow up are achievedWork closely with Marketing and Sales Operations to optimize marketing tools/technology for financial services, including 6sense, Sendoso, Folloze, among others.What You Will Bring:Help define our targeted marketing strategy, programs and field execution plan encompassing multiple marketing tools, and manage program tactics, logistics, metrics and budgetPartner closely with sales leaders, account executives, customer success, solution engineering, cloud acquisition reps, and partner development managers to develop growth strategies and increased engagement within high-value accounts.Help build a field marketing plan with emphasis on 1:1/1:few/industry (virtual and in-person) programs to drive new logo business; expansion opportunities in existing accounts, increase pipeline velocity, manage facets of the marketing plan for sales teams, including strategy, targeting, program tactics, metrics, and budget.Collaborate with core marketing groups to identify target audience, personas, messaging, custom content requirements, channels and calls to action to deliver marketing programs that increase engagement in financial services accounts.Create and execute integrated programs incorporating partners and multi-channel promotion to drive pipeline, accelerate pipeline velocity, and consumption in accounts, including digital, web, virtual webinars, email/custom nurtures, CAR plays, targeted field events, executive, and third-party programs.Work closely with a cross-functional team (Sales, CARs, customer success, solutions engineering, partner development managers) and marketing stakeholders (campaigns, digital, partner, content, product marketing, and customer marketing, and marketing operations) to align, develop and execute field programs on time and within budget.Track key metrics to ensure business impact measured by account pipeline/incremental consumption, product-led consumption, database growth and accuracy for accounts, account/persona engagement.Inform field sales, CAR, and customer success managers on new and existing financial services marketing activities being performed to increase adoption.Align and collaborate with sales and sales enablement teams to ensure SLAs for lead and program follow up are achieved.Work closely with Marketing and Sales Operations to optimize marketing tools/technology for financial services, including Salesforce, Tableau, 6sense, Postal, Folloze, Splash, among others.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $100,320- $117,840, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.#LI-Remote