Lifecycle & Product Marketing Manager

We’re looking for a bold storyteller and detail-oriented project manager who can work cross-functionally to support lifecycle and product marketing efforts within our Skilled Nursing line of business. Reporting to our Senior Director of Lifecycle Marketing, the Lifecycle & Product Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data to deliver the right message, to the right person, at the right time. This role will also drive the development of product messaging and positioning to increase engagement and product adoption.

You will…

• Define, own and drive the clinician nurturing journey through an understanding of key needs and barriers to concept and develop campaigns that move them to that next best action and hit defined goals
• Develop positioning and messaging that includes meaningful value propositions for products by audience and personas
• Project manage product and feature launches across marketing, product, sales, operations, and customer support teams to ensure a cohesive internal and external release experience
• Build customer journeys that deepen relationships by leveraging segmentation, content personalization across email, push, SMS and more
• Develop and execute an A/B testing roadmap with a focus on increasing activation and engagement 
• Leverage analytics, market/user research and consumer insights to inform planning, audience segmentation, and campaign execution
• Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs
• Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to to create feedback loops and deliver the best clinician experience across touchpoints

You have…

• Prior experience in Consumer/CRM Marketing, lifecycle engagement, email marketing or product marketing
• Hands-on executional experience in building marketing campaigns using tools like Iterable or Braze
• Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging
• Project management expertise
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap
• A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel
• A passion for data to inform, test, and prioritize campaigns and focus

You’ll get…

• 100% employer-paid premiums for your (and your family's) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
• Hybrid work environment
• Health Savings Account with contributions from connectRN of up to $2,000 annually
• Free gym and parking on-site
• Flexible time off policy
• 401k with match

Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time.  As a healthtech company, connectRN is committed to the health of its employees and will only hire those unvaccinated due to medical or religious exemption.

connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. If this role would make you excited to come to work every day, please apply! We look forward to connecting.