Marketing Specialist (Go-to-market)

Location: Cape Town

Reporting Line: Head of Marketing

Working Practices: Minimum two days a week in the office with option to work remotely for remaining three days.

Employment type: Permanent

Working hours: 07H00 TO 15H30 (SAST), although you will need to be flexible with hours on certain days to support US stakeholders

Job level: Mid

Key Responsibilities:

• Support sales enablement by creating slideware, brochures, and collateral for sales teams and events.​
• Lead product web page builds, including drafting, copywriting, and managing technical releases/testing.​
• Campaign execution: Implement ad and email campaigns (HubSpot/Salesforce), monitor performance, and optimize leads and cost-per-lead.​
• Lead vetting: Review leads from the website, perform quality checks and research, and forward to sales staff; respond to initial inquiries and coordinate sales meetings.​
• Research logistics: Assist the Product Innovation team with identifying research targets and supporting digital research efforts (e.g., keyword refinement, A/B testing).​
• Social media execution: Deliver posts and campaigns based on guidance from the team.​
• Content marketing: Improve page rankings through content pieces; collaborate with relevant reps.​
• Event oversight: Manage event planning, sign-up, and logistics for key conferences (e.g., CanvasCon).​
• Website updates: Coordinate with SEO specialist to align Construct Education/Online Education Services site updates and execute SEO/SEM improvements.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2+ years in digital marketing, ideally in a B2B environment
• Experience with HubSpot, Salesforce, and CMS platforms (e.g., WordPress)
• Event coordination experience, especially for conferences

Technical Skills

• Proficiency in Microsoft Office, Adobe Creative Suite, and social media ad tools
• Knowledge of web analytics and SEO/SEM
• Familiarity with A/B testing, keyword research, and project management tools (e.g., Asana)
• WordPress experience for updates would be beneficial

Communication & Collaboration

• Strong writing and editing skills; ability to create persuasive collateral and content
• Collaborative with cross-functional teams, especially sales and product

Analytical & Organizational Skills

• Skilled in data analysis for campaign optimization and lead quality improvement
• Excellent organizational and project management abilities, able to manage multiple priorities and timelines

These are some of the perks you can expect when you join the team:

• Flexible working hours
• Competitive remuneration
• Generous annual leave policy
• Paid maternity, parental, and study leave benefits in line with policy
• Learning and development opportunities within a global team
• Fun events organized by the Construct Social Committee

ABOUT CONSTRUCT EDUCATION

Construct Education is a strategic digital learning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. As a wholly-owned subsidiary of OES, a global leader in education solutions, we continue to push the boundaries of online education.

Construct Education is a fee-for-service partner to institutions, and organizations worldwide, creating digital learning experiences that empower both learners and educators. We are committed to redefining online education in a way that prepares learners for real-world challenges and helps them succeed in their careers.

We are on a mission to transform online learning and bridge the gap between education and employment. Our vision is for everyone to have access to meaningful education through superior online programs.