Essential Responsibilities:
Significant integration with Strategy Managers and related marketing teams to define programs and tactical approaches to guide content and asset creation.
Direct and consistent engagement with regions to ensure assets meet their requirements, to support access and usage, and drive analytics/evaluation.
High level of agency management to brief, plan and execute all planning, production and creation including video/photoshoots, asset creation, marcom tool usage, asset delivery and accessibility.
Brand stewardship as well as ownership of approvals, including point person for relationship with Regulatory, Legal, Digital, and other parties critical to properly delivering content and assets.
Responsibility and accountability for ongoing management including cataloging, sourcing, updating, re-approving, and terminating.
Continuous engagement with and ownership of OCE and marketing tools to deliver quality work as well as represent Patient Care Solutions in the advancement of the centrally managed systems.
Qualifications/Requirements:
Bachelor’s degree or equivalent 5+ years’ experience in related marketing or communications.
Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing.
Healthcare B2B marketing experience required.
Strong at and enjoys both strategy and execution.
Understands how to measure effectiveness of deliverables and adapt for improvements.
Strong story and presentation development skills.
Able to make decisions independently based on thorough understanding and analysis of business objectives.
Knows how to work cross-functionally and identify synergies among teams.
Strong agency management and evaluation capabilities.
Experience working in an international environment.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.
Ability to travel within the territory, up to 10%.
#LI-SR1
The salary range for this position is $95-125k annually. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include health, welfare, retirement and paid leave.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
It is our mission to make healthcare better for the future wellbeing of everyone on the planet. From championing the impossible ideas to creating incredible innovations, we want to be at the forefront of game changing next gen solutions in healthc...
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