Job Description Summary

As a Patient Care Solutions Content and Engagement Senior Strategy Manager, you are responsible for developing the content and engagement strategy for selected Care Needs and assigned business segments. To be impactful in this role, you must partner with Product, Clinical, Digital, Corporate and Regional Marketing teams to understand key audiences and journeys then create high-value stories (content) delivered in the right context at the right time (engagement).

The content developed by you must be relevant and contextual to the GEHC brand, Patient Care Solutions positioning, and industry. It must educate, explain, entertain, and empower patients and customers along their journeys.

Along with content, you will be responsible for partnering with key markets and agencies to develop and drive engagement plans for markets to activate and optimize.

Review, align and gain approval from Regulatory and Legal partners to ensure strategic approach and impending activations adhere to requirements.

Finally, you will work with Creation and Implementation counterparts to develop and create the assets to be used in support of the activations. Ultimately delivering a toolkit of strategic guidance, engagement recommendation and assets available for activation for global and regional needs.

GE HealthCare is a place with big impact. We unlock opportunities for our people, our customers, and their patients, turning big ideas into realities that advance global healthcare.

Job Description

Essential Responsibilities:

• Deliver functional expertise in marketing, content, and engagement planning through activation.

• Develop engagement strategy, plans and content approach for assigned Care Need and business segments.

• Create compelling content that addresses customer concerns and positively influences brand perception, customer consideration, purchase decisions and supports loyalty and satisfaction.

• Provide guidance about optimal formats, approaches, and assets for content delivery.

• Collaborate with and act as advisor to global marketing, business, and region marketing stakeholders.

• Understand value propositions and represent them in work with other teams and in assets delivered.

• Partner with portfolio marketing managers, product marketing managers, product managers, clinical marketing, insights & analytics team, and agencies on asset creation and digital marketing strategies and tactics to realize and activate integrated campaigns and develop winning content.

• Manage agencies: Support selection of the required agencies and suppliers. Provide optimal briefing and clear guidance through development and creation of all solutions assets and touchpoint deliverables.

• Guard the brand, in close corporation with marketing, asset creation and agencies.

• Have in-depth knowledge of best practices and how own area integrates with others; has working knowledge of competition and the factors that differentiate them in the market.

• Use judgment to make decisions or solve moderately complex tasks or problems within projects, product lines, markets, sales processes, campaigns, or customers. Take new perspective on existing solutions. Uses technical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions.

• Manage timing and budget to deliver as scheduled and within expectations.

Qualifications/Requirements:

• Bachelor’s degree or equivalent 10+ years’ experience in related marketing or communications.

• Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing.

• Degree in marketing, communications, or related area.

• Healthcare B2B marketing experience required.

• Strong at and enjoys both strategy and execution.

• Understands how to measure effectiveness of deliverables and adapt for improvements.

• Strong story and presentation development skills.

• Able to make decisions independently based on thorough understanding and analysis of business objectives.

• Knows how to work cross-functionally and identify synergies among teams.

• Experience working in an international environment.

• Strong oral and written communication skills.

• Strong interpersonal and leadership skills.

• Demonstrated ability to analyze and resolve problems.

• Demonstrated ability to lead programs / projects.

• Ability to document, plan, market, and execute programs.

• Established project management skills.

• Ability to travel within the territory, up to 20%.

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The salary range for this position is $120-170k annually. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include health, welfare, retirement and paid leave.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Additional Information